For over 90 years, Dell’ Ugo has been making the most authentic and innovative Italian pasta in the UK. It all started when Luigi Ugo left Italy in 1921 and came to London to begin work in a grocery shop. With no wages but a daily supply of flour and eggs, he painstakingly made fresh pasta by […]
Perfetti Van Melle, owner of two of the UK’s leading mint and gum brands Mentos and Smint, is on a mission to revitalise the refreshment category. Following sharp declines in sales across the board between from March, the confectionery giant has implemented several measures to ensure mints and gums remain top of shoppers’ agendas now […]
Heineken rewarded musicians, made famous for lifting Italian spirits during lockdown, with a performance at the Formula 1 Gran Premio Heineken® d’Italia 2020 The musicians performed in Monza after being surprised by Scuderia Ferrari’s Charles Leclerc during their rehearsal
With Formula 1™ races still taking place behind closed doors, official partner Heineken brought musicians from across Italy together for a unique performance to start the Formula 1 Gran Premio Heineken d’Italia 2020 as part of the brand’s #SocialiseResponsibly campaign. The musicians, whose balcony and rooftop performances went viral during lockdown, were rewarded for boosting […]
Wefarm, the fast-growing digital platform connecting the small-scale farming community , has unveiled its new branding by the London-based creative agency BMB. At the heart of the new design is a motif of interlocking leaves, symbolising farming and growth, while the overlapping lines talks to the connectivity Wefarm strives to provide for its members. In […]
New Mighty Melts and Oaty Bars are high in fibre, gluten free and contain no added sugar Melts RRP: £0.85 per 6g bag, available in Sainsbury’s from 13 September 2020 Bars RRP: £2.95 per multipack (6 x 20g bars), available in a new retailer from 28 September 2020
Premium baby and toddler brand, Piccolo, is launching a new duo of high fibre melts and oat bars. This comes as part of its growing portfolio of products, ranging from infant formula to snacks. The family-owned challenger brand is launching the snacks to support back to nursery and school occasions. They also aim to support […]
London-based GROUNDED has partnered with SIG to turn its innovative concept idea for a 100% natural range of plant-based protein shakes, aimed at health-conscious mobile consumers, into a commercial reality. GROUNDED reached out to SIG for support in getting its all-natural plant-based shakes, with cocoa and plant protein, ready for market. As there is almost […]
The UK’s #2 cereal bar brand, Nature Valley, has teamed up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots in a new £1.8 million #visitnature campaign. The promotion, which will see Nature Valley become the first ever FMCG brand to partner with Tripadvisor in […]
This September, Pip & Nut will launch the latest in its Limited Edition line-up, a new Gingerbread Almond Butter. The new variant will support the brand’s local Hackney Foodbank, with an on pack 25p donation for every jar sold. It will roll-out nationwide this month into Sainsbury’s (574 stores), Morrisons (229 stores), Ocado and Whole […]
Charlie Bigham’s, the UK’s most recommended food and drink brand, has unveiled a new on-pack promotion, on a million of its dishes, to celebrate its sponsorship of this year’s Wells Food Festival. Charlie Bigham’s has partnered with the Wells Food Festival to help support small producers who have experienced a challenging year, with the launch of the […]
VOD, DIGITAL AND SOCIAL CAMPAIGN PROMOTES PEANUT BUTTER’S VERSATILITY
Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky. The £1m campaign, which launches this week and runs until 31 October, promotes Whole Earth’s versatility as a healthy snack or breakfast option, with […]