Right now, staying connected to friends and family is more important than ever. Virtual pub quizzes are fun, but everyone might be hungry for something new! So, this weekend potato company, Albert Bartlett invited three top UK Foodie Influencers to host a Lock-In Cook-Off and challenge a group of their friends or family via Zoom to “Do The Albert Bartlett At […]
Weetos, the delicious wholegrain chocolate hoops cereal from the Weetabix Food Company, is launching a new on-pack promotion this summer as part of its strategy to put excitement back into the brand and boost sales. Launching from June 2020, the on-pack promotion offers nine consumers the chance to win £500 to spend towards sports kit […]
THE NOT-FOR-PROFIT DIRECTORY HAS BEEN CREATED BY THE RECIPE BOX COMPANY TO SUPPORT LOCAL FOOD BUSINESSES DURING LOCKDOWN
Leading recipe box company, Gousto, is launching a through-the-line campaign to promote its new Food Finder directory, designed to support local food businesses during lockdown. The campaign runs across organic and paid social, PR and out-of-home advertising developed in collaboration with creative agency M&C Saatchi. Gousto is now delivering over 1 million meals to UK households every week but saw an opportunity to leverage […]
At what remains a challenging time for society and many businesses, brewer Carlsberg UK has launched a new digital platform called ‘Love My Local’ to support food and drink operators who are either closed or facing restrictions, due to COVID-19. The platform is available online and is free to use by all hospitality businesses. It enables pubs, […]
Heart’s Toddler Trax with Organix will feature all the best music from Heart ‘re-imagined’ for the musical tastes of toddlers
Heart, the UK’s biggest commercial radio brand and Organix, the number one brand in baby finger foods and toddler snacks, have today announced the launch of a new pop up station from 11th May, specifically designed for little ones. Both brands recognise that toddlers’ tastes are different to that of adults – be it food or music. As […]
Finnish energy drink brand Battery has expanded its portfolio with Battery Juiced, an innovative new range made with real fruit juice for an all natural taste. Design for the new offering was brought to life with positive vitality by brand acceleration agency bluemarlin. Battery Juiced is for health-conscious consumers looking for a more natural and […]
PepsiCo cereal brand Quaker Oats is transforming its ‘Go Forridge’ campaign especially for a society in lockdown with a new film, created by AMV BBDO. The campaign aims to provide a piece of content that is both uplifting and useful – while reinforcing the message that we must stay home to save lives. Quaker Oats’ ‘Go Forridge’ […]
Cadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors across the UK. The result is “This doesn’t need to end”, a film made by VCCP and Clouded Vision. Working together they created a spot that highlights the generous acts we are seeing in society, and […]
The natural food company is helping to feed NHS staff and vulnerable people
B-Corp certified, natural food company, Wessanen UK, is working with Fareshare UK and NHS Trusts to donate over £70,000 worth of healthy food and drink from its leading brands; Clipper Teas, Kallo, Whole Earth and Mrs Crimble’s. Through long-standing food redistribution partner, Fareshare, Wessanen UK has donated to 13 areas across the UK including London, […]
Häagen-Dazs collaborates with Sipsmith to create ‘Caramel Royale’ inspired by the iconic film
This Friday at 7.30pm, audiences can open their living room to one of the most successful British film franchises – James Bond – as Häagen-Dazs and Secret Cinema present the critically-acclaimed Casino Royale (2006) directed by Martin Campbell and starring Daniel Craig as James Bond. An alternative to the classic dry Martini, try the new bespoke creation ‘Caramel Royale’, a collaboration […]