Filippo Berio, the UK’s leading Olive Oil brand*, is launching an integrated advertising, PR and social media campaign to increase pesto consumption… beyond pasta.
The far-reaching activity represents a significant investment in category growth and includes a new television creative featuring Filippo Berio’s iconic music. Print ads reaching over 15 million adults will be published during July, August and September in targeted food titles and Filippo Berio has also created a pesto recipe book which will be distributed in […]
nutpods, an industry-leading coffee creamer company, has recently introduced a new product line: zero sugar oat creamer. Available in two varieties, Original and Cinnamon Swirl, these flavors follow a successful online-only launch of shelf-stable oat Original and French Vanilla, and are part of a rapidly increasing number of oat-based alternative dairy products. The new oat […]
- Football fans can put their UEFA Champions League knowledge to the test in a new interactive trivia deck on face-to-face social network, Houseparty in collaboration with Pepsi MAX -
Pepsi MAX is teaming up with Houseparty to build the app’s first custom trivia deck in an exciting new global partnership that launches today. To mark the highly anticipated return of the UEFA Champions League in August, Pepsi MAX and Houseparty have created the ultimate football deck based on UEFA Champions League trivia for fans. […]
By Louise Kennedy who is Strategy Director at Brandon Consultants
Online grocery shopping is growing significantly as a result of Covid 19. After four years of relatively low growth, the online channel is set to grow by a whopping 33% in 2020. To put that into context, Tesco’s online penetration has reached 14% of households – almost on a par with Waitrose’s total store penetration level. And even as […]
New variant claimed to be the brand’s best tasting bar yet
KIND, the UK’s fastest growing healthy snack bar brand, today announces the launch of what is claimed to be their best tasting bar yet, Salted Caramel Dark Chocolate (RRP: £1.50). Available in single bars, the newest flavour has secured strong early listings with Ocado, Amazon, Nisa and WHSmiths (travel and main estate) from mid July, […]
Salted Butterscotch Caramel Gourmet Popcorn – 80g A sweet, buttery, smooth classic flavour with a hint of sea salt. It’s buttery without butter, call that a magic trick! Suitable for vegans and Gluten Free. Blue Cheese Gourmet Popcorn – 60g A strong and creamy flavoursome mature blue cheese. For the savoury cheese fiends out there, […]
The original American peanut butter brand, SKIPPY Peanut Butter, is to launch a £1.5m national TV and marketing campaign in the UK this month, with the key messages ‘unlike any other’ and ‘you haven’t tried peanut butter until you’ve tried SKIPPY® American Style Peanut Butter.. SMOOTH, CREAMY, DELICIOUS’. Aiming for a captive audience, with an addictive series […]
Yonder Media has taken a content-first approach for its latest Vita Coco campaign, the leading coconut water brand, to highlight its Pressed and Pure products’ health benefits and how they can support an active lifestyle. The multi-layered media campaign involves a digital partnership, podcasts, paid social and outdoor. It focusses on building understanding of Vita […]
In 1870, a drink was born that became the iconic Schweppes Indian Tonic. Often imitated, copied or replicated, but never equaled, it has made an impression on people with its delicious bitterness and its chic and irreverent attitude. On the occasion of the 150th anniversary, the Schweppes Indian Tonic once again fully assumes its iconic […]
MOMA, one of the UK’s best-loved British brands, has secured a new national listing for their recently launched oat drinks. From 5th August, Waitrose will stock the two strong range; Oat Original and Oat Barista Edition, across 300 stores . The new product range, which is the oat based brand’s first foray into milk alternatives, first launched to market […]
