Enhanced vegan recipe prompts release of Vegan Coconut, Pistachio and Almond
Following unprecedented rise in demand, natural whole food shake brand, Purition, is expanding its vegan range – incorporating three much-loved flavours: Vegan Coconut, Vegan Pistachio and Vegan Almond (£22.95 for 500g pack, or £2.49 for 40g sachet). The new flavours, available at purition.co.uk and various health food retailers, follows a slight recipe revamp, whereby Purition […]
The UK hospitality industry is the spiritual home of Made For Drink, the premium bar snacks producer. The brand aspires to bring people together over a love of great food and drink. The best place to enjoy this moment is in any one of the UK’s excellent hospitality venues. It is this moment that inspired Dan Featherstone to […]
Luxury ice cream brand encourages nation to live authentically with boldest creative to date
Indulgent ice cream maker Häagen-Dazs has launched a new, multi-million-pound global marketing campaign, ‘Don’t Hold Back’, designed to inspire people to live life to the full. Now live in the UK, the campaign sees the General Mills-owned brand back on TV screens this summer with a striking, vibrant new creative, which centres around hero products from Häagen-Dazs’ fruit […]
New TV adverts, plus digital partnership with Micro Scooters to bring WOTG to bigger audiences
Weetabix On The Go, the UK’s No. 1 breakfast drink, has appointed Charlotte Hunt as its new Marketing Manager, to support brand growth as part of Weetabix’s £11million marketing push. Bolstering its position as the leading breakfast drink, Weetabix On The Go will return to TV this summer with a new advert as part of […]
Case Study: Winner of a SILVER FAB Award for Brand Identity at The 22nd FAB Awards. Project by Distil Studio. We caught up with Neil Hedger, Creative Partner, Distil Studio
Orang Utan Coffee is an important conservation project working with farming communities to protect orangutans and their rainforest home. The project supplies green beans to roasters around the world – including UCC Coffee in the UK. UCC Coffee roast and pack these beans and are given creative freedom to brand and market the coffee for […]
Brewer Carlsberg UK has launched a ‘Welcome Back Pubs’ campaign that captures the nation’s appreciation of their cherished local pub and the anticipation of a long-awaited draught pint of Carlsberg Danish Pilsner with friends. With lockdown restrictions easing and news that pubs in England can safely reopen from 4 July, the brewer moved quickly to […]
German wine brand Black Tower has appointed drinks marketing specialist YesMore as its lead global creative and marketing agency. The wine, famous for its black bottle, is Germany’s biggest exported wine brand, and 45 per cent of its sales are in the UK. YesMore drinks marketing agency will lead on global strategy and creative, organic and […]
As lockdown restrictions ease and people begin to meet up more outside, BACARDÍ and AMV BBDO want to mark this moment and help the nation navigate the social distancing measures still in place, whilst enjoying themselves. To celebrate the much-anticipated official reopening of bars, pubs and restaurants across parts of England from 4thJuly, a brand-new Snapchat lens […]
• Social spirit of Italy comes alive in new Peroni Nastro Azzurro advertising campaign • July 2020 sees launch of multi-channel advertising around unifying ‘Walk With Us’ message • Letter ‘From Italy to The World’ to kick-start the new campaign, starting with the UK • UK’s Number 1 Super Premium Beer brand taps into timeless Italian ritual to inspire nation
Peroni Nastro Azzurro, the UK’s Number 1 Super Premium beer brand, today launches a new global advertising campaign, ‘Walk With Us’ to reflect the heart of Italian culture as doors to UK pubs, bars and restaurants open on a wider scale. The message focuses on the time-honored Italian tradition of La Passeggiata – an early […]
Case Study: Winner of 2 x Gold FAB Awards and Joint Winner of FABulous ( Best In Show ) Packaging Design at The 22nd FAB Awards
FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We spoke with John Lagervist, Executive Creative Director at Drama Queen Communications. Their Absolut Comeback / Recycle project won 2 x Gold FAB Awards and a joint FABulous ( Best in Show ) for […]