This Christmas, iconic drinks brand MARTINI is celebrating the centenary of the Negroni cocktail by collaborating with British chocolatier, Paul A. Young to create a bespoke box of Negroni chocolate truffles. Beautifully packaged and delectable to taste, the truffles take inspiration from the classic cocktail recipe, developed with MARTINI’s premium Riserva Speciale vermouth range. The […]
The Tic Tac brand is joining forces with popular global audio streaming service Spotify, as an inaugural partner, to announce a new live experience called Hear For It. Custom-built for music fans, the unique event series employs Spotify’s streaming intelligence to target consumers who exemplify the fun and refreshing Tic Tac brand personality. Music fans will […]
Vita Vodka has relaunched its core brand identity and packaging with a premiumised, refreshing, and distinctive identity created by global independent branding and innovation agency Dragon Rouge. The redesign is aimed at better reflecting Vita’s premium price point, quality ingredients and Mediterranean brand story, as it launched into the UK through a Rewards Crowdfunding Campaign. […]
BACARDÍ Aventura will be available by the bottle and on menu in a selection of festive cocktails at Revolución de Cuba outlets across the UK
BACARDÍ, the world’s most awarded rum, today announces the launch of BACARDÍ Aventura, a brand new, limited edition rum made in partnership with Revolución de Cuba. Aventura is a blend of tropically aged dark rums aged for a minimum of three years in American Oak Barrels, BACARDÍ Aventura will go on sale from 26th November at Revolución de […]
RIEDEL FIRST IN THE NETHERLANDS TO OFFER ASI-CERTIFIED CARTON PACK
Premium Dutch fruit drinks manufacturer Riedel has once again opted for SIGNATURE PACK Full Barrier from SIG, this time for its Appelsientje Biologisch range of 100% pure and unsweetened fruit juices. The aseptic carton pack is made with polymers linked to plant-based renewable materials and continues to help Riedel’s ongoing commitment to sustainability. Riedel is also SIG’s first […]
Design and illustration is the key to Amstel’s campaign honouring the neighborhoods of Valencia
Amstel and Serviceplan Spain have commissioned contemporary Spanish artists and designers to create unique labels for the Valencian beer. A total of 6 million bottles with the specially designed artist labels were distributed throughout the region. The campaign title, “Xè quin barri!” (“Wow, what a place!”) alludes to one of the most characteristic Valencia sayings which can express emotion, joy […]
Malta Balashi is Aruba’s own malt beverage. Despite being brewed in the heart of the Caribbean, the natural energy supplement’s outdated brand meant it was losing ground to imported competitors. Once again, Balashi turned to Thirst to reinvigorate one of their brands. In a category dominated by brown, malt-inspired brands, Thirst created a design that […]
Pro Carton launch a series of cartoon characters to showcase the 5Rs of Responsibility
To mark the start of The European Week for Waste Reduction (EWWR) 16-24 November 2019, Pro Carton – the European Association of Carton and Cartonboard manufacturers – has officially launched The Carton Campaigners: five cartoon characters that illustrate the 5Rs of Responsibility. Reflecting the values of Pro Carton, EWWR aims to mobilise as many actors as […]
Building on the success of Rippatape – the original market-leading tape-based opening device for board and paper-based packaging – Essentra Tear Tapes has launched Rippatape X. The new tape delivers improved cross-tear performance for the easy opening of paper sacks within the food and industrial sectors and mailers and large cartons used in e-commerce and […]
Iconic Single Malt Scotch Whisky Maker and Celebrated Luxury Streetwear Designer Kicked Off Partnership at Event Hosted by Hypebeast in Los Angeles
The Glenlivet®, an icon in the Single Malt Scotch Whisky category, along with Don C, founder of luxury streetwear label Just Don, kicked off its partnership and unveiled a limited-edition sweater last night at an event hosted by Hypebeast in the Arts District of Downtown Los Angeles. The new partnership celebrates breaking traditions in the luxury category […]
