To celebrate each of the iconic Iron Maiden studio albums, TROOPER and Robinsons brewery have launched exclusive collector bottlecaps. Rolling out on all TROOPER beer from October, two million bottlecaps commemorating 16 different Iron Maiden records will be available globally wherever TROOPER beer is sold. The latest launch from TROOPER and Robinsons will drive purchase […]
Integrated agency ignis has unveiled its first work for Asahi UK after its pitch win earlier this year. Fuller’s London Pride, the flagship beer of the Griffin Brewery brewed in Chiswick, celebrates its 60th anniversary this year and in recognition of this, ignis has executed a takeover of the Old Street Digital Canvas. Consumers who pass the Old Street […]
The Brook, the plant-based meal brand which has taken the market by storm offering premium quality, innovative recipe dishes targeting the ‘time poor’ but health and environmentally aware, announced another exciting milestone this week when its second crowdfunding campaign went live on www.seedrs.com. And once again, response to the investment opportunity has been phenomenal, with over £200,000 […]
The no. 1 brand in kids’ yogurt, Petits Filous, is debuting its first ever No Added Sugar range. Petits Filous No Added Sugar has 4.9g per 100g of sugar, and is made with naturally sourced ingredients. With parents increasingly concerned about the amount of sugar in yogurt, Petits Filous has taken on board consumer […]
Yogiyo - Ready To Go
Yogiyo, maker of the first Korean stir fry sauces in the UK, is significantly expanding its range to include nine brand new products including meal kits, noodle pots, hot sauces and a Korean BBQ sauce – taking its SKUs to a total of 12. The firm is aiming to capitalise on the continued growth in […]
Day of the Dead, the annual Mexican festival and colourful street carnival that celebrates the spirit world, is fast becoming a global trend. Cropping up more and more in UK popular culture, including the opening scene of James Bond film Spectre which sees Bond chase a villain through the parade in Mexico City, the festival […]
Burger & Lobster reveals a series of murals created by brand design agency Vault49 to help the New York restaurant stand out in the Flatiron District, where competition for diners is fierce. The murals connect the restaurant with its location and its core offering – prime-cut burgers and wild, fresh Atlantic lobsters. This work shows […]
Leading Australian brand agency WhatCameNext_ has redesigned PZ Cusson's wet baby food brand Rafferty’s Garden across Asia Pacific, bringing the brand back into the hearts of consumers.
Convenient baby food is a hugely emotive area with a short audience engagement time of under two years. Traditionally the category leader, Rafferty’s Garden was losing audience confidence. A large, disparate, linear product range was difficult to navigate and people were beginning to seek out other brands that met their ‘closer to nature’ lifestyle and beliefs. Rafferty’s Garden challenged […]
Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
Gin maker Spirit of Harrogate has added its name to a dazzling light display celebrating its home town’s spa heritage. As the North Yorkshire town “Welcomes the World” with the arrival of the UCI Road World Cycling Championships, this new illuminated sculpture in the Valley Gardens honours the many wells of unique quality and character […]