Burger & Lobster reveals a series of murals created by brand design agency Vault49 to help the New York restaurant stand out in the Flatiron District, where competition for diners is fierce. The murals connect the restaurant with its location and its core offering – prime-cut burgers and wild, fresh Atlantic lobsters. This work shows […]
Leading Australian brand agency WhatCameNext_ has redesigned PZ Cusson's wet baby food brand Rafferty’s Garden across Asia Pacific, bringing the brand back into the hearts of consumers.
Convenient baby food is a hugely emotive area with a short audience engagement time of under two years. Traditionally the category leader, Rafferty’s Garden was losing audience confidence. A large, disparate, linear product range was difficult to navigate and people were beginning to seek out other brands that met their ‘closer to nature’ lifestyle and beliefs. Rafferty’s Garden challenged […]
Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
Gin maker Spirit of Harrogate has added its name to a dazzling light display celebrating its home town’s spa heritage. As the North Yorkshire town “Welcomes the World” with the arrival of the UCI Road World Cycling Championships, this new illuminated sculpture in the Valley Gardens honours the many wells of unique quality and character […]
At six years old Born and Raised, a range of low intervention, small batch wines from Heathcote Victoria, partnered with Thirst Craft to grow up their brand. When it comes to the wild and wonderful world of natural wine, brands tend to opt for creative chaos rather than conformity. But when every label is a […]
Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket TeamGreene King IPA, the nation’s favourite IPA and fastest selling cask ale, has launched a new campaign to celebrate the Rugby World Cup. Greene King IPA is the Official Community Club Partner of England Rugby. The campaign was created by independent creative […]
Pip & Nut launch their first advertising brand and product campaign with creative partner Who Wot Why, to raise awareness of the brand and their range of nut butters. In the ‘Superfans’ campaign, Pip & Nut obsessed squirrels bring to life the social posts from equally Pip & Nut obsessed fans. The real squirrels, together […]
Three household names have joined together in an advertising campaign for the first time to promote the benefits of organic to Ocado and Waitrose shoppers for Organic September. Combining the power of Whole Earth, Kallo and Clipper Teas, natural food company Wessanen UK is running a series of striking animated adverts in prime, front-of-store locations across […]
Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]
The Ardgowan Distillery has launched Coppersmith – the first in a series of limited-edition whiskies. The premium dram – which retails at £49.99 – is a blend of malts from Speyside and Highland distilleries wholly matured in first fill Oloroso sherry casks. It has been created by Max McFarlane, one of the world’s top whisky […]