Mars Wrigley UK has launched a new advertising campaign for M&M’s Bars – the latest extension to the M&M’s brand. The digital campaign, backed by a £1.4 million media spend, follows on from a stream of best in class digital launches from the brand The campaign, which sees a suite of over 50 new digital assets […]
BACARDÍ launches the new ‘Sound of Rum’ campaign featuring five top bartenders from around the world. Debuting an epic new video and track, the ‘Sound of Rum’ mixes the irresistibly uplifting vibe of the rum brand’s Caribbean heritage with the audible rhythm of cocktail-making. Celebrating the sounds that make you want to move and shining […]
Maison Martell revealed its outstanding new cognac, Martell Chanteloup XXO, during a dazzling event at the historic Petit Palais. This exceptional experience was appropriate for what is a landmark launch, not only for Maison Martell, the oldest of the great cognac houses and the global leader in prestige cognacs, but also for the world of […]
Sixty years ago, a chef at a quaint café in Seattle, named after its owner, Marie Nordquist, realised he was onto something when customers were lining up for his new blue cheese dressing. It wasn’t long before Marie’s Salad Dressing was bottled for local retailers and eventually expanded with over 40 flavours available US-wide. Today’s desire for […]
Fried chicken fanatics – KFC is giving Australia the chance to ‘put a wing on it’ as the first couple to get hitched under its brand-new wedding service via Ogilvy Sydney. Cheeky KFC wedding print ads that you certainly wouldn’t expect to find in the likes of Vogue and Harper’s BAZAAR popped up in the […]
Without pollination from bees, one third of the food we eat would be threatened. The fact that some of McDonald’s franchises in Sweden have beehives on their restaurant roof tops to promote biodiversity has attracted worldwide attention. Now the initiative is being extended to include wild bees. It is estimated that 30% of Sweden’s wild […]
A branch of Japanese restaurant chain Yo has adopted an unwieldy new name – and it’s challenging customers to pronounce it. The Richmond branch of the chain, formerly known as Yo Sushi, has installed a 12-foot sign bearing its new name: YoSushiRamenKatsuStirfryCurryBaoBurgerGyozaFriesYakisobaMochiBallsFriedChickenPopcornShrimpBeefTeriyakiChocolateBrownie. The restaurant is asking customers to film themselves pronouncing the name, which is […]
As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]
Leading British manufacturer of the UK’s favourite Malt Loaf, Soreen, has expanded its range within the convenience snacking category with the launch of their new Banana Loaf Bar, an individually wrapped snack-sized version of the brand’s Banana Malt Loaf. “The launch of this new flavour follows the success in sales and consumer demand of our […]
Nestlé NANKID pays tribute to parents around the world as they roll out their global relaunch campaign called “Amazing Possibles”. The campaign honors the role of every parent in making their children’s every possible happen. In the Philippines, the brand took Filipino parents, doctors, and inspiring social impact leaders to the centerstage through The Museum […]