Banrock Station’s redesign by WhatCameNext_ launches in Australia

Banrock Station’s redesign by WhatCameNext_ launches in Australia

Sydney based brand agency WhatCameNext_ has refreshed the South Australian winery Banrock Station, showcasing rare flora and fauna from the region to convey its commitment to the environment. The new Banrock Station design heroes the endangered Blue Mallee tree, as well as a number of species from the wetlands, such as the spiny daisy and Murray River […]

Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.”  Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]

Robot Food Give Fuego Spice Co. a Suitably Sizzling Rebrand

Robot Food Give Fuego Spice Co. a Suitably Sizzling Rebrand

California based Fuego Spice Co. asked Robot Food to put flavour over fire and rebrand their Zana and Riza sauces and Hot Hive Honey. Stemming from a self-proclaimed obsession with hot sauce, the people behind Fuego Spice Co. share their love of heat through a subscription service, Fuego Box, dedicated to discovering the most tantalising, […]

The Space Creative Rebrands Conscious, Giving the Brand Greater Appeal to the Mass Market

The Space Creative Rebrands Conscious, Giving the Brand Greater Appeal to the Mass Market

Conscious, the original organic, vegan, raw chocolate has been rebranded by Bath-based agency The Space Creative with the aim of giving the brand greater appeal in an increasingly popular market. Conscious first launched in 2004 and is now set to unveil its bold new look which has been rolled out across an extensive range of […]

Deschutes Brewery Doubles Down on its Brand with New Branding by Perspective: Branding

Deschutes Brewery Doubles Down on its Brand with New Branding by Perspective: Branding

When Gary Fish founded Deschutes Brewery 30 years ago in Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, over 7,000 craft breweries exist nationally. The huge increase in competition, along with concerns of oversaturation and slowing overall consumption trends, has created an inflection point. The category is flooded with craft brewers large […]

Goodfella’s Reconnects with their Italian-American Roots in New ‘Made with Respect’ Campaign

Goodfella’s Reconnects with their Italian-American Roots in New ‘Made with Respect’ Campaign

Goodfella’s means business. On Monday 1st April, the fastest growing frozen pizza brand rolled out its new marketing campaign: Made with Respect. Produced by Grey London, the heavyweight £4.2m investment is set to be the biggest of any frozen pizza brand in the last six years. Claire Hoyle, Head of Marketing at Goodfella’s, comments: “We […]

Brad & Dan are Back in New Multi-Million Pound Foster’s Campaign

Brad & Dan are Back in New Multi-Million Pound Foster’s Campaign

Foster’s heroes, Brad and Dan, are back for a new multi-media campaign – that sees them once again playing agony uncles to Brits in need, providing the British public with the beer’s famous ‘no worries’ attitude. Marking its debut during the Grand National broadcast on ITV this Saturday, the £6m campaign represents Foster’s biggest advertising […]

Scotch Beef Hits the Big Screen via Quality Meat Scotland’s Ad

Scotch Beef Hits the Big Screen via Quality Meat Scotland’s Ad

Cinema goers across Scotland will have the chance to see Quality Meat Scotland’s powerful Scotch Beef PGI TV advert as it hits the big screen from next week. As part of the £500,000 ‘Know Your Beef’ campaign, the advert aims to highlight the credentials, quality and sustainability of Scotch Beef whilst setting out the facts […]