William Grant & Sons UK Brand Ambassadors Launch Unwrapped: The Other Side of Bartending

William Grant & Sons UK Brand Ambassadors Launch Unwrapped: The Other Side of Bartending

William Grant & Sons’ UK Brand Ambassador team will be hosting the first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29th October. This event, exclusively for bartenders, features a series of talks aiming to support modern bartenders find their legacy within the industry and equip them with tools, knowledge and insights beyond […]

Unilever and Veolia Sign Collaboration Agreement on Sustainable Packaging

Unilever and Veolia Sign Collaboration Agreement on Sustainable Packaging

Unilever and Veolia announced that they have signed a collaboration agreement to jointly work on emerging technologies that will help create a circular economy on plastics across various geographies, starting in India and Indonesia. According to the Ellen MacArthur Foundation, just 14% of the plastic packaging used globally is collected for recycling after use, with […]

AR Campaign Releases the Dark Spirit of The Kraken Spiced Rum in Manchester

AR Campaign Releases the Dark Spirit of The Kraken Spiced Rum in Manchester

Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home (OOH) campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city […]

Weet-Bix Celebrates 90-Years of Aussie Children Being Weet-Bix Kids in New Promo

Weet-Bix Celebrates 90-Years of Aussie Children Being Weet-Bix Kids in New Promo

This year Sanitarium Weet-Bix via The Mix Agency, Shopitize and The Kanga Group, is celebrating 90 years of Australian breakfasts by inviting Aussie kids (young and young-at-heart) to help them celebrate with the release of limited edition birthday packs and personalised Weet-Bix bowls. From Kalgoorlie to Kiama, Bowen to Broome and Darwin to Devonport, Aussie […]

METRO’s Third “Own Business Day” Campaign by Serviceplan Celebrates Business Owners

METRO’s Third “Own Business Day” Campaign by  Serviceplan Celebrates Business Owners

 A holiday for the independent businesses: METRO’s “Own Business Day 2018” on October 9 gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their customers on that day. In 24 METRO countries, several campaigns provided more visibility and attention for them. Highlights include the “The […]

Mondelez International’s Pop-up to ‘Lift’ the UK After Daylight Saving Time

Mondelez International’s Pop-up to ‘Lift’ the UK After Daylight Saving Time

Mondelez International is creating an “uplifting café” with a hot air balloon-inspired experience after daylight saving time ends later this month. The activation also marks the launch of biscuit brand Joyfills and aims to “bring a little joy back to the nation” on the first Monday after the clocks go back. Love Island winners Jack […]

Uber Has Set a Target Date to Use Drones for Meal Delivery

Uber Has Set a Target Date to Use Drones for Meal Delivery

Uber has joined a growing list of companies keen on using drones for delivery. It wants to integrate the technology into UberEats, its meal-delivery service, and envisions dropping off its first drone-delivered dinners as early as 2021. The company better known for ride-sharing revealed earlier in 2018 that it’s keen to utilise drone technology for […]

Dinner Roll Brand King’s Hawaiian Releases Halloween Film

Dinner Roll Brand King’s Hawaiian Releases Halloween Film

 While the “Halloween” reboot is dominating at the box office, another Halloween-themed movie hit theatres in October, with a cast including Mark Hamill. But instead of coming from a major studio, it comes from King’s Hawaiian. The privately-held maker of rolls and Hawaiian-inspired barbecue sauces began thinking about new shopper marketing ideas nearly four […]