Ireland’s largest supermarket chain, SuperValu, and creative agency, TBWA\Dublin, launch a new brand campaign, ‘All Things Considered’. The through-the-line campaign spans across TV, cinema, radio, in-store executions, as well as digital, VOD, and social media. With ‘All Things Considered’, TBWA\Dublin creates a new positioning for SuperValu; one that reflects its heritage and commitment to […]
Carlsberg announced a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags. The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans […]
This September, Ketel One Family-Made Vodka will raise a glass to television’s brightest stars as the Official Spirits Partner of the 70th Emmy Awards Season. In honour of TV’s biggest night, Ketel One Vodka is pulling out all the stops, unveiling a collection of official Emmy cocktails crafted by Diageo Reserve World Class award-winning mixologist Charles Joly. The […]
Carlton & United Breweries (CUB) has just released the first non-alcoholic beer in the brewery’s 180-year history. Called Carlton Zero, its release marks a long-term shift in Australia’s drinking habits: low and mid-strength beers now represent 20 per cent of CUB sales as people increasingly moderate their alcohol intake. Carlton Zero will look to expand the […]
Hospitality design specialists DesignLSM are delighted to share their latest interior project for new casual dining concept – Avobar. Following the success of Avobar’s themed pop-up site, a new permanent restaurant has launched in Henrietta Street, Covent Garden providing diners with an inspired menu and decor devoted to the much-loved superfruit. Avobar is the first […]
Following the commercial success of Yakult’s 2016 TTL campaign, ‘Science not Magic’, the Japanese fermented milk drink brand is back with the next epic instalment. The magical art of making Yakult takes place on a floating island paradise, where a red-dressed heroine performs numerous rituals, from the ‘ancient shuffle’ to the ‘mystical hand swirl’, to […]
Bacardí rum, the world’s most awarded rum, announces the launch of Bacardí Ginger, a golden rum infused with ginger flavours for a mouth-watering sweet and spicy taste. The aromatic flavour of ginger has been a staple in kitchens worldwide for years and is now about to become a mainstay in the drinks cabinet. Bacardí Ginger […]
Crafty Nectar, one of the world’s biggest craft cider subscription offering, has announced the launch of its No.7 and No.8 ciders. Born from the flavour profile of thousands of cider drinkers, Crafty Nectar has carefully created the world’s first and best craft-sourced ciders. Somerset cider meets Shoreditch backstreets as both No.7 and No.8 are packed […]
There comes a time in every chocolate fan’s life when they must make a profound choice: Left TWIX or Right TWIX? By utilising cutting-edge facial feature analysis and a survey questionnaire, TWIX has finally uncovered the fundamental differences between Left TWIX and Right TWIX fans. The chocolate brand asked fans to ‘deSide’ if they […]
The Collaborators have created a new challenger brand for the fledgling cold brew coffee category. Not yet popular in the UK, cold brew coffee is often perceived as faddish or mistaken for a frappe iced coffee drink. Far Side Coffee wanted to change that by bringing expertly made single origin cold brew to the market, […]