Flipping Retail Logic — And Redefining the Future of Refrigerated Beverages Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops—a competitive but high-potential market (based on company data). But recently, the brand made an unexpected request to shop owners in southern Chinese towns: move Harbin Beer to […]
For decades, steak frites has been an enduring staple of European brasseries, an iconic dish that blends simplicity with indulgence. But over time, the dish faded into the background, overshadowed by fusion cuisine, hyper-diverse menus, and fine dining trends that prioritised complexity over comfort. Now, in 2025, steak frites isn’t just making a comeback, it’s […]
Soft drinks business Kingsley Beverages UK has launched two new ‘fizzy pops’ – Kingsley Berry Twist and Kingsley Cherry Cola. The carbonated-soft drinks join the Kingsley range and will be available in Iceland this month, in 2 Litre bottles, RRP: 80p. The drinks giant will also be distributing the new flavours across wholesale, convenience stores […]
For Realfoods by Organico, 2025 continues exactly where 2024 left off with a new swathe of versatile, best-in-class ‘larder essentials,’ which will soon include a 6-strong family of high-end beans and pulses. Once again, there’s a strong Mediterranean flavour to a range that has been meticulously sourced from Italian family farms, who insist on going […]
Boundless Brand Design & Royal Salute, the King of exceptionally aged Scotch whisky, collaborate again, continuing the journey to another iconic polo destination. Introducing Royal Salute 21-Year-Old, The Rio de Janeiro Polo Edition. A tribute to the rhythm, passion, and elegance of one of the world’s most captivating cities that plays host to the sport […]
Michelin-starred chef and BBC’s Great British Menu winner, Tom Shepherd, has embarked on an exciting new venture with the launch of Twofold Spirits, a premium spirits brand created in collaboration with his wife, Charlotte. Known for his innovative approach to flavour and his dedication to craftsmanship, Tom is now bringing his culinary expertise to the […]
By Sarah Williams, Co-CEO, Beardwood & Co. Over the past few years, we’ve witnessed cult-favorite CPG brands go from niche internet sensations to mass-market powerhouses. Think Magic Spoon, which turned nostalgic cereal into a high-protein pantry staple, or Goodles, reimagining boxed mac and cheese for a new generation. These brands disrupted their categories through connection, […]
London-based brand design agency, Lewis Moberly, has partnered with new online whisky investment platform, LYQD Cask Exchange, to create a brand marque and visual identity system. LYQD completed a 1.2 million Euro pre-seed fundraising round at the start of the year. Cask whisky is a valued asset. 44 million cases of whisky worth an estimated 79 […]
84% of workers state they have felt the pressure to work overtime. Brian Cox and Malibu push back against overworking culture, in the brand’s latest summer campaign with Wieden+Kennedy London. Today, Malibu launches Clock Off, a global campaign with Brian Cox encouraging people to push back against overwork culture and clock off on time this summer, […]
Leading brand design consultancy Lewis Moberly announce the appointment of Jovan Buac as Managing Partner. Buac joins the agency from Landor, where he was Executive Director, Consumer Brands and Executive Director, Marketing & Growth. Having started her career at Lewis Moberly, Nicola Eager now returns as Marketing Director. Eager has been at Turner Duckworth for the past 16 years as Client Services Director. […]