Building on the ever-popular butter coffee trend, Picnik releases the first-to-market butter coffee creamer in the convenient combidome 750ml carton packs from SIG, soon to be available in the US. Versatile product The first of its kind, the creamer is the newest addition to Picnik’s product line made with the highest-quality ingredients. A blend of […]
Coca-Cola has reintroduced its Jeera masala soda brand, RimZim. The company is tapping into the emergent trend of consumers experimenting with flavours and formats. The TV commercials use light hearted humor to emphasise the intriguing great taste of the beverage, thereby positioning ‘RimZim’ as the Asli Chatpata drink. The tagline ‘Atpata nahin, chatpata’ is in […]
Leading World Foods distributor Wanis International has been appointed the UK’s exclusive distribution partner for Jamaica’s legendary Pickapeppa Sauce. Wanis will be responsible for all of the brand’s UK distribution across all channels. The initial launch-range, available now, features two of Pickapeppa’s bestselling sauces; Pickapeppa Original Sauce and Pickapeppa Spicy Mango Sauce. Founded in Jamaica […]
Eleven has worked with alcohol delivery service Jimmy Brings and Spotify to launch three limited edition wines that marry perfectly with music in a collaboration via Eleven. The Songmelier Edition range features an Australian Sparkling, Sauvignon Blanc and Reserve Shiraz, each paired with a Spotify playlist accessible via a code on the label. Wine lovers […]
The Smiley Company, master licensee for the Rubik’s Cube, is pleased to announce a deal for Rubik’s to feature in a McDonald’s Happy Meal promotion, which will encourage kids to PLAY SMART while enjoying everyone’s favourite food. In a deal brokered by The Marketing Store, this multi-territory promotion will appear in McDonald’s restaurants across Europe, Scandinavia, […]
Design Bridge share their latest work creating the branding for The Palm: the latest rosé from the Whispering Angel family of wines. Leveraging on the success of their existing premium portfolio, Whispering Angel have created The Palm as an entry level rosé to appeal to a younger, fashionable, female audience. Design Bridge’s challenge was to create a brand that epitomised a fun, aspirational […]
Since 2014, The Athenian has been changing perceptions of contemporary Greek cuisine in the UK with its authentic street food and delicious souvlaki. This summer, The Athenian will be launching a new site in Tooting Market, offering South Londoners a chance to become acquainted with some of Greece’s most loved street food dishes as well […]
Branding agency BrandOpus has worked with TrueStart, a multi-award winning young British coffee brand, who challenge the norms of caffeine consumption. The Bristol based start-up wanted to build on their success by expanding into new formats and moving beyond their sport and fitness product focus. The strategic repositioning and rebrand shifts TrueStart from telling a […]
Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie(JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’ Donuts’ other creative agency partners, including BBDO Worldwide and ARC/Leo Burnett, to help Dunkin’ in its goal to be America’s favourite beverage-led, on-the-go brand. Tony Weisman, Dunkin’ Donuts’ U.S. Chief Marketing […]
The brand entered the market with a unique beer style that between light lagers and sweet ciders. Recognising that the brand lacked competitive distinction and wanting to carve out a new area on shelf, Tom and Jesse approached Pearlfisher to help establish a new strategic brand and creative positioning. Explaining the challenge and the strategic […]