Naked announced the launch of Naked Fruit, Nut & Veggie Bars, extending the brand beyond premium juices and smoothies for the first time. A category leader for many years, Naked is committed to giving everyone easy access to fruits and veggies in innovative forms. That’s why Naked is expanding its offerings, innovating and hitting on […]
Fans of the signature silky smooth taste of DOVE Chocolate will go “nuts” for the brand’s latest product innovation — DOVE Chocolate Covered Dusted Almonds and Cashews. To support the growing consumer trend of seeking a more balanced lifestyle in their food decisions, these delicious almonds and cashews are covered with DOVE Milk or Dark […]
Davos Brands announced that actor, writer, producer, and global fan favourite, Ryan Reynolds, has acquired an ownership interest in Aviation Gin – the world’s highest rated gin and an icon of the American craft distilling movement, founded in Portland, Oregon. Reynolds pursued the investment after tasting Aviation Gin for the first time. Said Reynolds, “Aviation is the best tasting gin […]
Leading kids Fromage Frais brand Petits Filous has announced a new communications programme, taking on an important, topical opportunity for kids’ development. The campaign will kick off with activity revealing the power of Free Play (unstructured, voluntary, child-initiated activity). With a £3 million media spend planned throughout 2018. ‘Free Play’ is child led play which helps […]
AG Barr’s Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a “can’t”. The 40-second spot appears to make a brave play on the c-word. It echoes the brand’s infamous ‘Fanny‘ ads which provoked a string of complaints to the Advertising Standards Authority […]
According to the World Health Organisation reports, by the year 2025 there will be over 70 million children in the world suffering from obesity. McCann Barcelona and Beko – the global home appliances brand – launch ‘Eat Like a Pro’ campaign, addressing a growing global problem – childhood obesity – and giving parents a helping […]
Creative agency Space is helping Highland Spring become the go-to water brand for consumers with a witty new on-pack campaign that celebrates everyday bravery. The promotional campaign ties in with the brand’s Brave by Nature proposition, which encourages people to celebrate life by venturing outside of their comfort zone… just a little bit. Brave by […]
Following the success of the limited edition bottle for Superfly – a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan – B&B studio has delivered an upscale rebrand for the core range of Firefly’s revitalising botanical drinks. Inspired by the inventive design for Superfly, which saw the Firefly logo disappear from the front […]
Aging the perfect cheese takes patience. So Mainland via Colenso BBDO, has created a very, very time-consuming promotion; the Mainland 2,000-Piece Voucher. The voucher takes the form of a huge, intimidatingly difficult puzzle, that punters have to complete before they can redeem it for their well-earned prize. Mike Davison, creative director, Colenso BBDO said: […]
McDonald’s has launched a new brand campaign over Chinese New Year aimed at deepening its connection with consumers in Hong Kong. The new work features Cantopop legend Eason Chan singing Sir Elton John’s timeless classic, Your Song. Created by DDB Group Hong Kong, the #LittleBigMoments campaign celebrates the small but magical moments that make life […]