Artisan brands. They’re everywhere. Our supermarket shelves, local high streets and online retailers are full of brands and products claiming craft credentials. Indeed the use of the term has become so pervasive how do we know what’s real? We all know the customer is king. We’ve been brought up on the marketing principle that it’s […]
Burger King France decided to surprise their biggest Facebook fan for Christmas, by offering him the biggest gift ever. Sullyvan K. is a Burger King Bordeaux Mérignac customer, who has posted the most comments on Burger King France’s Facebook page. He has written 637 comments so far. To thank him, the brand – along with […]
As part of the ongoing ‘Tomorrow Is Overrated’ repositioning for Jose Cuervo, this holiday season Crispin Porter + Bogusky (CP+B) LA is helping people be present in the moment. The agency is launching a six-part mindfulness meditation series, each addressing an all too familiar holiday stressor. Through the power of a mindful guru […]
Milo has launched “Back To School Mums” in Malaysia, a campaign where mums highlight that there is an energy gap for school children that skip breakfast, which will affect their performance in schools. Mums were sent to the same school as their child and put through the exact schedule that they have packed their child […]
TBWA\Auckland and global brewing masters Carlsberg have taken things to a whole new level, creating probably the best pie in the world right here in New Zealand. Kiwis are huge pie fans. According to Food Standards Australia New Zealand, the average New Zealander eats 15 pies a year (collectively, that’s 66 million!). Building on […]
Independent brand and design consultancy Cowan London is celebrating its Australian heritage this Christmas by giving clients a taste of sunshine. Cowan, founded in Melbourne 30 years ago, is sending their clients a choice of two delicious chutneys, created for people who are either spending Christmas on the beach (BBQ chutney), or by the fire […]
Single malt Scotch whisky brand The Macallan, unveiled its latest exceptional whisky in the coveted Sherry Oak range, The Macallan 40 Years Old. This highly collectible, limited-release whisky represents only the third non-vintage release of a 40 year old expression to come from the iconic Speyside distillery, and will be sought after by connoisseurs around […]
Spirit brand Jägermeister has teamed up with digital identity app Yoti to promote responsible alcohol sales, while at the same timeand helping people check out faster at the Jägermeister pop-up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop-up shop at the award […]
Eggs are the perfect breakfast item. They’re cheap, packed with nutrients, high in protein and low in calories. But they’re often reserved as a weekend treat as opposed to a quick way to start a weekday. Canadian agency Cossette and the Egg Farmers of Canada are looking to change this with the new campaign ‘Weekday […]
Belvedere, the vodka brand owned by LVMH, has created an espresso martini lounge. The Belvedere Espresso Martini Lounge sets up shop at the Gaucho Broadgate this December. Nestled below the glass bar of the restaurant, guests will have the chance to pop into the bar after their dinner, or are invited to simply try the […]