Family (and friends) Provide an ‘UnReal’ Branding for Boston-Based Snack Brand

Family (and friends) have been helping Boston-based snack brand UnReal strengthen their brand impact on shelf and launch a whole new website, packed with positive messaging rallying against ‘corporate candy’.

UnReal was the brainchild of two brothers, Nicky and Kris after their parents told them to go and find out why they had thrown away their Halloween candy haul. What the boys then went and found out about the additives, artificial ingredients and sugar levels in their haul shocked them.

UnReal is a mission-based food company aiming to make the foods we love better for us, to effectively ‘un-junk’ the world by reinventing America’s favourite foods. But UnReal puts an all-positive spin on its no punches-pulled ethos.

UnReal only use ‘real’ non-GMO (organic where possible) ingredients, with no artificial flavourings or additives. Ethics are also a key factor – fair trade and sustainability are very high on their agenda.

The triple whammy is that the products taste really good too; people seem to love the taste just as much as the mainstream chocolate brands.

“Working with UnReal has been incredibly rewarding, and challenging, because they want to do things just right. It adds another strong brand to our portfolio of better for you and sustainable products,” says Derek Johnston, strategy Director at Family (and friends).

Source: Family (and friends)

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