Coca-Cola Thinks Smart with AI-Equipped Vending Machine

Coca-Cola Thinks Smart with AI-Equipped Vending Machine

Beverage giant Coca-Cola is giving the world’s dumb vending machines an AI-powered makeover in a bid to banish jammed change slots, broken dispensers and other malfunctions to the dim and distant past. Going way beyond a colourful touchscreen, Coca-Cola harbours visions of infusing the humourless lumps of metal, electronics and glass with a personality – […]

SanPellegrino Brings Italian Lifestyle to the UK with Location & Weather Triggered DOOH Campaign

SanPellegrino Brings Italian Lifestyle to the UK with Location & Weather Triggered DOOH Campaign

SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs is bringing a touch of the extraordinary to the UK’s most iconic tennis tournament. In its second year as one of just 13 handpicked official suppliers of The Championships, Wimbledon, Häagen-Dazs announced its playful new ‘Extraordinary Serve’ campaign backed with a £2m investment. Nothing tastes ‘more Wimbledon’ than strawberries & cream. Nothing tastes more summer […]

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an incredible impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of […]

Hennessy Celebrates New Original Design Statement By Marc Newson

Hennessy Celebrates New Original Design Statement By Marc Newson

Hennessy, one of the world’s best-selling Cognac, is proud to reveal the Hennessy X.O 2017 limited edition bottle by Marc Newson, launching across the US starting July, 2017. In the hands of the world-renowned designer, a dynamic, streamlined variation on the bottle’s iconic shape breaks convention and propels Hennessy X.O, the world’s original Extra Old Cognac, […]

Nils Leonard on the Need for Provocation in the Food and Beverage Industry

Nils Leonard on the Need for Provocation in the Food and Beverage Industry

Every year, during the Cannes Lions Festival, the who’s who of the Marketing and Advertising Industry congregate at the picturesque city in France, to celebrate the creativity and innovation done over the last year. So if you can afford to grab a ticket to the festival (and we know that isn’t easy!), then running into […]

Nature Valley Encourages the UK to Go Outdoors and Pick up their Tennis Rackets

Nature Valley Encourages the UK to Go Outdoors and Pick up their Tennis Rackets

Nature Valley has launched their first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis “The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival […]

Peloponnese Relaunches with Revitalised Visual Identity to Appeal to a New Generation of Taste Adventurers

Peloponnese Relaunches with Revitalised Visual Identity to Appeal to a New Generation of Taste Adventurers

Speciality Mediterranean food brand, Peloponnese is set to relaunch its entire portfolio of products with refreshed packaging graphics and a new visual identity aimed to establish the brand as leader in its category and appeal to a new generation of consumers looking for culinary adventure. The New York office of international brand and packaging design […]