From the partnership that created Amaze Bites and reasserted Mini Rolls as a firm lunchbox favourite, comes a brand refresh for Cadbury Cake Bars that’s ‘loaded with lovely’. Following commercial successes with key Cadbury cake ranges, Premier Foods turned to Robot Food once again to help bring the core brand proposition of ‘joy’ to life […]
Creative agency BMB has launched a new campaign for KP Snacks’ brand KP Nuts, which will run across TV, VOD, OOH and Social. The 30” and 20” TV spots go live on 22nd June, with both TV and VOD running until early August. OOH will run from 3rd July until mid July, nationally, while campaign […]
People across the UK would change their career or jump out of a plane before considering the ‘risk’ of a long-term financial investment, according to research recently released. To put the nation’s appetite for risk to the test, Investec has done something different to reach people – it has taken over Clerkenwell’s 155 Farringdon Road […]
Coca-Cola China, working with McCann Worldgroup Shanghai, has released a new label design for their iconic annual ‘Share a Coke’ summer campaign. The new packaging, the “Code bottle”, is designed to appeal to Chinese youth and presents a fresh way for them to communicate. “Our challenge was to go beyond the traditional passion points like […]
Amazon and Whole Foods Market, announced that they have entered into a definitive merger agreement under which Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, including Whole Foods Market’s net debt. “Millions of people love Whole Foods Market because they offer the best natural […]
Fever-Tree, the award-winning all natural premium mixer company, has launched its first national integrated brand campaign, in time for the busy summer period in the UK. Launching on 19th June, the summer campaign leads with OOH for a two-week period and is then supported by geo-targeted digital content and an extensive summer events programme. The […]
Giraffe has relaunched as Giraffe World Kitchen. Integrated branding agency Ragged Edge has delivered a new brand positioning – ‘Taste A Whole New World’ – and brought it to life through a new logo, visual identity and tone of voice. The agency has overseen the application of the brand across every touch-point, internally and externally. […]
Integrated creative agency McCann London is promoting the Salad range at Subway stores. An office worker breaks free from the monotony of her daily routine with the help of a Subway stores Salad, in a new TV commercial for submarine sandwich chain Subway created by McCann London. In the spot, directed by Max Sherman at […]
Arla Foods has teamed up with the London office of strategic brand and packaging design agency Bulletproof to create a contemporary new brand visual identity and packaging design for global cheese brand Apetina. Bulletproof was appointed to the project in May 2016. With an ambition to reposition Apetina as a cooking cheese brand, Arla Foods […]
BrandOpus is excited to announce the launch of the Mysterious Mer-Chicken, the sixth edition of the Rare Beasts of Dorset collection from Badger Ales. The Mer-Chicken ale is the newest addition to the range and is brewed exclusively to celebrate Hall and Woodhouses’ Founders Day. Since 2012 BrandOpus has worked with Badger to launch limited […]