Birds Eye Relaunches Coated Fish Range with the Help of ‘The Captain’

Birds Eye Relaunches Coated Fish Range with the Help of ‘The Captain’

Leading frozen food brand, Birds Eye, has announced the launch of a new market-leading multi-million pound above-the-line campaign for its Coated Fish range, including a new TVC featuring Captain Birdseye, product quality improvements across the entire range and a packaging refresh. Only the Best for the Captain’s Table After almost a decade away from the UK’s […]

Lipton Ice Tea Helps Aussies ‘Beat the Heat’ in New Snapchat Campaign

Lipton Ice Tea Helps Aussies ‘Beat the Heat’ in New Snapchat Campaign

In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees.  Ads are served […]

Hula Hoops Launches “When it Comes to the Crunch” Campaign by BMB

Hula Hoops Launches “When it Comes to the Crunch” Campaign by BMB

KP Snacks is supporting Hula Hoops with a new TV campaign created by BMB. Backed by a £4.5 million marketing campaign, BMB’s step-changing work marks a new strategy for Hula Hoops, in a push that will appeal to more households across the UK than ever before. Breaking on 16th February, the campaign launches online first, […]

Kraft Heinz Seeds ‘Grow Your Own’ Schools Campaign

Kraft Heinz Seeds ‘Grow Your Own’ Schools Campaign

Global food group Kraft Heinz is heading back to school throughout March for its ‘Grow Your Own’ initiative, a long-term bid to convince families to produce their own tomatoes. As inspiration the company is handing out 500k tomato seed packs, encouraging children to tend their very own tomato plants while reminding them that every bottle […]

Pepsi Release New Uncle Drew Content in time for NBA All-Star Weekend

Pepsi Release New Uncle Drew Content in time for NBA All-Star Weekend

America’s favourite Uncle is back. The beloved elderly alter ego “Uncle Drew,” played by Cleveland Cavaliers star Kyrie Irving, is returning to school fans on basketball commentary with the release of a new “Uncle Drew” clip called All-Star Game. The content is available on the all-new UncleDrew.com which is fully available tomorrow at the start […]

Mother Gets Ritz Baked to Perfection with New Multi-million Pound Campaign

Mother Gets Ritz Baked to Perfection with New Multi-million Pound Campaign

Ritz has launched a brand new, multi-million-pound campaign to bring to life the Ritz Bakery and its product line of two innovative snacks that are nothing short of ‘Baked to Perfection.’ The master-brand campaign celebrates the boundless creativity that has come exploding out of the Ritz Bakery of late in the form of two delicious […]

Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated

Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated

Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago, the Mars Inc. owned candy, imagined a swimsuit model as Medusa in an inspired “You’re not you when you’re hungry” style […]