Smithfield Launches Tech-Enabled “Hambulance” to Rescue Thanksgiving Turkey Tragedies

Smithfield Launches Tech-Enabled “Hambulance” to Rescue Thanksgiving Turkey Tragedies

Worried the Thanksgiving turkey meant to feed your entire family will end up overcooked, underdone or the casualty of your spouse’s first attempt at using a deep fryer? Just say the word, and help is on the way! Smithfield, the purveyor of high quality pork products, is launching a rescue effort to ensure ham is on […]

Ravers Experience the Ultimate Zero Gravity Bass Drop with Desperados

Ravers Experience the Ultimate Zero Gravity Bass Drop with Desperados

We are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a fully decked-out plane-cum-dancefloor which nose-dived intermittently to induce weightlessness whilst Mike Cervello dropped his massive tune. The unique stunt is part of the tequila-flavoured beer […]

Budweiser Kicks Off The Holiday Season In Spirit With A New Holiday Look

Budweiser Kicks Off The Holiday Season In Spirit With A New Holiday Look

Budweiser is launching newly designed limited-edition holiday packaging, spreading holiday cheer US-wide. Debuting in November, the seasonally relevant packaging is designed to creatively reflect Budweiser’s traditional festive holiday spirit. Designed in partnership with Jones Knowles Ritchie New York, the all-red, tonal look is inspired by the brand’s longstanding history of decorating its 12 US breweries […]

McDowell’s No.1 and DDB Mudra Group Celebrate the Bond of Bringing Friends Together

McDowell’s No.1 and DDB Mudra Group Celebrate the Bond of Bringing Friends Together

McDowell’s No.1 Soda by United Spirits Limited has launched the ‘Yaaron Se Bane Hum’ (made by our friends) campaign, which is an evolution of its iconic ‘No.1 Yaari’ (No.1 Friendship) campaign and represents a new perspective on celebrating the bonds of brotherhood and bringing friends together. This is a soul stirring campaign showcasing the integral […]

Wild Tiger Rum from India Roars into UK

Wild Tiger Rum from India Roars into UK

The first premium rum brand from India – Wild Tiger Special Reserve Rum (dark) is now available in UK market. After a successful trade launch in the UK in November 2015 Wild Tiger Rum is now available in 14 countries worldwide including USA,  Germany, Austria, Czech Republic & Denmark. Additionally the brand is also listed […]

ButterflyCannon Create #TheFineMix Pack for Hennessy Fine de Cognac

ButterflyCannon Create #TheFineMix Pack for Hennessy Fine de Cognac

Hennessy Fine de Cognac is a contemporary re-interpretation of the “Fine à l’eau” tradition, a light, clean and youthful take on premium cognac that is perfect for drinking neat, with water, on ice or mixed in cocktails. To celebrate the blend’s unique mixability, Hennessy launched a digital campaign entitled #thefinemix, which invites consumers to share […]

Johnnie Walker’s Intense VR Campaign Shows the Consequences of Drunk Driving

Johnnie Walker’s Intense VR Campaign Shows the Consequences of Drunk Driving

While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it’s also a time when there’s a major concern around people drinking and driving. Diageo brand Johnnie Walker is celebrating the holiday season with a pretty intense virtual reality experience to hopefully stop people […]

Coca-Cola Celebrates ‘Unsung Heroes’ in New Holiday Campaign

Coca-Cola Celebrates ‘Unsung Heroes’ in New Holiday Campaign

Since the 1930s, Coca-Cola has been synonymous with the holiday season. From heartwarming ads and special-edition packaging to the Coca-Cola Holiday Caravan stops that bring holiday happiness to communities across America, Coke and the holidays go hand-in-hand. To embrace and celebrate the spirit of the season in 2016, Coca-Cola is shining a light on “unsung […]

foodora Delivers Top Melbourne Retailers Lunch via Drones in Experiential Campaign

foodora Delivers Top Melbourne Retailers Lunch via Drones in Experiential Campaign

Restaurant delivery service foodora has joined forces with Melbourne-based innovation and experience agency IE Digital, to gather some of the biggest and most influential names in retail, and served them lunch with a difference – delivered by drones. Drones have been the hot topic of conversation of late, in relation to the advancements of food […]