Progresso Introduces Vegan “Good Natured” Soups

celebrate-meatless-monday-14-hrMany people are trying to eat more veggies in an effort to live a healthy and wholesome lifestyle. It’s recommended that we should consume 3-5 servings of vegetables per day, but that can be difficult. Progresso’s passion for making it easy and fun to eat more vegetables inspired them to create Good Natured soups with ¾ cups of vegetables per serving.

Available in three unique flavours: Hearty Tomato with Spinach and Roasted Garlic, Hearty Corn and Chipotle Chowder, and Hearty Lentil with Garden Vegetables, Good Natured soups are vegan, using different bean bases and vegetable purees to achieve a delicious, hearty and creamy texture, all while not using any dairy ingredients. Good Natured soups also have no preservatives or colours from artificial sources.

“We know that consumers are more interested in plant-based diets. With Good Natured soups, we’re celebrating vegetables and showing that beans are not boring and lentils can be fun,” said Roger Galloway, Progresso marketing manager.

PowerPoint Presentation“Whether you start your Mondays going meatless or recently started pinning vegetarian inspiration, our unique flavours will satisfy your hearty appetite.”

As farmer’s markets are slowing down and people have tried their vegetables steamed, grilled, baked, boiled, blanched, spiraled, blended, or even baked in cookies – the new soup line is being launched just in time for soup season.

Good Natured soup is available in the US at the soup aisle and has a suggested retail price of $3.29 per 17-ounce carton (2 servings).

Source: General Mills

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