More than 30 products in Santa Maria’s Tex-Mex range have been given a clean and bold new-look to drive brand cut-through and category growth, following in-depth consumer research into brand perception and in-aisle considerations. In response to shopper feedback on shelf standout and category navigation at point of purchase, Santa Maria has modified wrappings and […]
Fast food giant Domino’s is to trial pizza delivery robots in New Zealand, describing the hi-tech, driverless units as a world first. In a move enthusiastically backed by the New Zealand government, Domino’s said it was working with authorities on plans to roll out its DRU (Domino’s Robotic Unit). The four-wheeler, developed by Australian start-up […]
Carlsberg tasked Taxi Studio with bringing their ‘Play on Pitch’ promotion to life, a worldwide competition that offers lucky winners the chance to celebrate UEFA EURO 2016 in true VIP footballer fashion. Having already formulated a robust on-pack promotion strategy, while creating the global rebrand for Carlsberg, the real creative challenge for Taxi Studio was […]
Creative marketing agency, RPM, have been reappointed by Cadbury to create and deliver the brand’s largest ever Easter weekend experience in partnership with the National Trust and National Trust for Scotland. These events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up […]
McCoy’s is back on TV screens with a new creative, positioning itself as a brand that’s famous for delivering on flavour. To deliver strong cut through and get McCoy’s on consumers’ shopping lists, a heavyweight and targeted £3m marketing campaign is being put behind the launch, including an all-new TV advert titled ‘When Flavour Calls’. […]
McDonald’s has launched a series of anime shorts to help it attract part-time staff in Japan. The coming-of-age-style ‘Join the Crew’ (Crew ni Narō) campaign follows the adventures of a crew member called Sumire, with a different version being broadcast for each region in the country. The colourful and expressive series follows the novice employee […]
A deaf dance teacher from London is the star of the next chapter of Smirnoff’s ‘We’re Open’ ad campaign, which celebrates inclusivity. Teacher Chris Fonseca teaches other deaf people that there are other ways to enjoy music beyond hearing it and shows how they can still feel the beat on the dance floor. The film […]
No one needs more swag than at SXSW. But what if you could trade in your tees and cozies for something really worth something, like headphones or VIP concerts? That’s the idea behind the SXSW activation from Hershey’s TAKE5: an exchange that lets you trade your branded merch for something better. The TAKE5 Swag Exchange, […]
To promote itself as a ‘lighter’ drinking option, Pepsi Light or Diet Pepsi as it is know is some parts of the world, has unveiled a new bottle packaging that resembles a dumbbell. The bottle was created with the help of Brazilian advertising agency AlmapBBDO, and was promoted in gyms in the form of a dumbbell rack.
Walkers Crisps is pushing its Champions League marketing with Guerrilla advertising on the streets of Europe, using an undercover choir to surprise members of the public with a live rendition of the tournament’s famous theme tune. The PepsiCo-owned snack company took their ‘Choir of Champions’ to London, Munich and Madrid to get fans #GameReady as […]