This month Strong Roots, pioneers in plant-based frozen food, will be bringing a brand new chips product into the fold; Crispy Crinkle Fries. An extension of the brand’s growing frozen chip and potato range, the latest launch follows the success of the Strong Roots Crispy Skinny Fries, which are now the brand’s second largest and fastest […]
Smirnoff, the world’s #1 vodka[1], is today unveiling multimarket activations to boldly champion the power of the collective and reignite social connections around the world in a celebration of the spark that’s created when different people, flavours and ingredients come together. With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections […]
Really Good Beer Society are on a mission to create gorgeous beer that helps solve important problems whilst you’re drinking it. Each beer is partnered with a charity and a percentage of sales donated with each purchase. Business Challenge The craft beer category is awash with activist brands, who talk a good game but fail […]
Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign – ‘Hijacking Christmas’ – from BBH. Leaving the magical moments to other brands, Burger King’s ‘hijack’ takes on two of the biggest icons of the season: Santa Claus and the Christmas […]
€10m center will speed up new packaging and product developments SIG is celebrating the official opening of its €10 million Packaging Development Center Europe, located at the site of the company’s packaging plants in Linnich, Germany. The center will accelerate new and most sustainable packaging developments and offer SIG customers added value. The new center […]
£400,000 Multi-Media Spend Targets Drinkers in London and Manchester Four Roses bourbon has launched its first-ever consumer advertising campaign, targeting a younger whiskey drinker, with a range of support for on-trade stockists across the UK. Commissioned and co-ordinated by the brand’s long-term distributor, Spirit Cartel, the £400,000 digital outdoor and social media campaign is entitled […]
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]
Canned Wine Co. is thrilled to announce they are launching two new lines into the online grocer Ocado, from December. This exciting new launch aims to bring exceptional canned wines to a wider audience, showcasing their unique terroir and varietal characteristics. The premium single varietal range will focus strongly on their region of origin. From […]
GLOBAL CREATIVE PUTS THE WORLD’S NO.1 INTERNATIONAL GIN INTO REAL LIFE OCASSIONS Gordon’s, the world’s best-selling international gin, is today announcing a brand evolution that casts a new direction for its creative expression with refreshed design principles and positioning that reinvigorates the brand for a modern audience. First created in 1769, Gordon’s mastered the classic London Dry Gin and […]
With a recent food survey suggesting that spag bog has now usurped pizza, fish & chips and homemade curry to become the nation’s 2nd favourite meal (behind the timeless roast dinner), it was all too clear that SRSLY Low Carb would be burning the midnight oil to add a mouth-watering vegan Spaghetti Bolognese to its guilt-free […]