redpill, the original integrated marketing agency announces OpenTable client win with #DineWithOpenTable. The creative TikTok and Instagram campaign marked the start of its relationship with the restaurant reservation platform.
The campaign, which succeeded engagement targets by 75%, partnered OpenTable with influencers to tell personal stories about dining out. Using market insights, redpill helped build storylines that appealed to the driving factors currently compelling consumers to make a reservation.
Under #DineWithOpenTable, content on Instagram and TikTok showed friends clinking glasses on a lively Saturday night, romantic rendezvous’ and the discovery of neighbourhood dining spots.
The campaign was designed to raise brand awareness and highlight how the OpenTable booking app aids over 55,000 restaurants, bars, wineries, and other venues, connecting OpenTable with a diverse group of creators based on customer research and influencer data.
“The team took the time to thoroughly analyse our brand identity, target audience, and overall marketing goals, ensuring a tailored approach that aligned perfectly with our vision. They were responsive, proactive, and consistently kept us informed at all times which played a key role in this campaign’s success. From talent suggestions, coordinating restaurant visits, to delivering the final assets for review within a short period, the team were able to manage this campaign efficiently and effectively. We would highly recommend them to a brand seeking their next influencer marketing partner.” Seeta Ashra, Senior Social Media Specialist at OpenTable
“Teaming up with 60 creators, we’ve crafted narratives—from intimate moments to championing independent eateries across London. This isn’t just a campaign; it’s about the invitation to immerse into every dining experience and share memorable and meaningful stories with OpenTable that social audiences can connect with.” Faith Blumberger, Talent Director at redpill
Source: redpill
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