Oprah Winfrey and Weight Watchers International have joined together in a groundbreaking partnership to inspire people around the world to lead a healthier and more fulfilling life. Winfrey was compelled by the proven Weight Watchers program combined with new initiatives to broaden the company’s mission to prioritize overall health and wellness. As a part of this long-term […]
Known for its inventive flavour portfolio, Smirnoff Electric spirits are unlike anything the brand has ever created. Perfect for the chilled shot occasion, a typically high energy part of the night, Smirnoff Electric spirits are designed to bring people together and give everyone’s taste buds a jolt with four intense flavours – Berry, Apple, Mandarin […]
Lucky Charms’ latest marketing stunt sees the cereal maker leveraging its iconic, rainbow-colored marshmallows. The brand has created marshmallow-only boxes of its cereal, but there’s a catch – there’s only 10 of them. Fans who want one have to share a photo of themselves holding an imaginary box of Lucky Charms on Facebook, Twitter or […]
These days, over 300,000 people are turning to YouTube each month for ideas, inspiration and tips on baking. So, it’s only natural that one of America’s best known and most trusted baking brands, Nestlé Toll House, is launching its first online baking series this fall, on a platform that has become, now more than ever, […]
The Beer Bakery, a week long pop up, will open its doors on Tuesday 27th October to serve up a never tasted before, limited edition range of beer breads inspired by, and created using ingredients found in some of the world’s most popular beers, including Stella Artois, Budweiser, Leffe, Becks Vier, Hoegaarden and Corona. These […]
Burger King rolled out a PR stunt in France that involved dishing out 100,000 tomatoes to customers in restaurants and then taking them as currency in exchange for a burger. In the activity by creative agency Buzzman, aimed at communicating the fact that it uses fresh tomatoes, it handed out thousands of the red fruits […]
Tilda, the dry rice and Basmati rice brand, is continuing to fuel the trend for rice consumption through the launch of new Limited Edition Firecracker Steamed Basmati Rice. Tapping into the growing trend for flavoursome, hot and spicy foods, Tilda has taken inspiration from East Asia. Firecracker, the first and only hot and spicy rice […]
The surefire recipe for an un-boolievable Halloween? It’s certainly not your standard candy! The Cheetos brand, one of the flagship brands from PepsiCo’s Frito-Lay division, and Chester Cheetah are once again serving up everything families need for ghoulish good times this season. To satisfy all your Halloween needs, there will be Cheetos Trick-or-Treat Packs, the […]
Nestlé Coffee-mate got a boost of flavour as the company announced the appointment of Joel Hubbard as an Associate on the brand’s Holiday Flavours team. Joel is charged with overseeing the launch of two new Nestlé Coffee-mate creamer seasonal flavours, including Nestlé Toll House Gingerbread and Eggnog, and contributing to marketing efforts for year-round seasonal […]
The UK’s favourite pickled veg brand Haywards is set to cause a real stir in the pickled veg aisle as it reveals its punchy new brand identity and packaging design by Bulletproof. The design agency was appointed by brand owner Mizkan Euro following a three-way creative pitch back in July 2014. Bulletproof comments: “We wanted […]