A Coalition of the UK’s leading food companies, in consultation with WRAP, IGD and WWF-UK, has come together to establish a unified standard for product carbon footprinting in the grocery industry. The BRC Mondra Coalition will leverage break-through technology to scale this standard and provide the means to monitor, improve and communicate the environmental performance […]
Immediate Media has partnered with Morrisons to launch the Host with the Most Awards: a multi-platform campaign and competition that celebrates the unsung champions of the Christmas feast. The Host with the Most awards will shine a spotlight on culinary masterpieces and festive heroes, urging the nation to nominate those bringing loved ones together during […]
Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]
Artisanal Lebanese nut company Castania has been given the elevated packaging and brand design system it needs to enter premium global markets, courtesy of London-based brand acceleration agency bluemarlin. The new packaging and brand identity means Castania, a multigenerational family-run business from Beirut, now stands apart from mass-market competitors such as KP and Planters. It […]
As a general rule of thumb, breads are often pigeonholed as tasty but unwelcome carb generators, a rather lop-sided opinion of this popular mealtime staple, which if eaten sensibly can be a discerning yet versatile ‘energy essential’ packed with beneficial fibre, iron & calcium. This is one key reason why Gold Standard Nutrition, a business […]
Karl Fazer chocolate is loved by many in Finland, and one of its most distinctive features is its blue colour. December 6th marks the 106th Independence Day of Finland and to honour the approaching milestone Karl Fazer chose to highlight “Blue Moment” in the creative execution. With a minimalistic front-page ad, the brand trusts its […]
Metsä Board collaborated with industry leaders to re-design a favorite of the frozen food aisle: ice cream cone packaging. The team looked into different stages of the value chain, ranging from material production, to ink usage and logistics. The result is a packaging with a significantly lower climate impact. The team of design, printing and […]
This month Strong Roots, pioneers in plant-based frozen food, will be bringing a brand new chips product into the fold; Crispy Crinkle Fries. An extension of the brand’s growing frozen chip and potato range, the latest launch follows the success of the Strong Roots Crispy Skinny Fries, which are now the brand’s second largest and fastest […]
Smirnoff, the world’s #1 vodka[1], is today unveiling multimarket activations to boldly champion the power of the collective and reignite social connections around the world in a celebration of the spark that’s created when different people, flavours and ingredients come together. With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections […]
Really Good Beer Society are on a mission to create gorgeous beer that helps solve important problems whilst you’re drinking it. Each beer is partnered with a charity and a percentage of sales donated with each purchase. Business Challenge The craft beer category is awash with activist brands, who talk a good game but fail […]