Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign – ‘Hijacking Christmas’ – from BBH. Leaving the magical moments to other brands, Burger King’s ‘hijack’ takes on two of the biggest icons of the season: Santa Claus and the Christmas […]
€10m center will speed up new packaging and product developments SIG is celebrating the official opening of its €10 million Packaging Development Center Europe, located at the site of the company’s packaging plants in Linnich, Germany. The center will accelerate new and most sustainable packaging developments and offer SIG customers added value. The new center […]
£400,000 Multi-Media Spend Targets Drinkers in London and Manchester Four Roses bourbon has launched its first-ever consumer advertising campaign, targeting a younger whiskey drinker, with a range of support for on-trade stockists across the UK. Commissioned and co-ordinated by the brand’s long-term distributor, Spirit Cartel, the £400,000 digital outdoor and social media campaign is entitled […]
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]
Canned Wine Co. is thrilled to announce they are launching two new lines into the online grocer Ocado, from December. This exciting new launch aims to bring exceptional canned wines to a wider audience, showcasing their unique terroir and varietal characteristics. The premium single varietal range will focus strongly on their region of origin. From […]
GLOBAL CREATIVE PUTS THE WORLD’S NO.1 INTERNATIONAL GIN INTO REAL LIFE OCASSIONS Gordon’s, the world’s best-selling international gin, is today announcing a brand evolution that casts a new direction for its creative expression with refreshed design principles and positioning that reinvigorates the brand for a modern audience. First created in 1769, Gordon’s mastered the classic London Dry Gin and […]
With a recent food survey suggesting that spag bog has now usurped pizza, fish & chips and homemade curry to become the nation’s 2nd favourite meal (behind the timeless roast dinner), it was all too clear that SRSLY Low Carb would be burning the midnight oil to add a mouth-watering vegan Spaghetti Bolognese to its guilt-free […]
The holidays are well and truly coming, as Coca-Cola announces the first two stops of its spectacular Christmas Truck Tour. The much adored and famous Truck Tour is here to sprinkle some magic and cheer across Great Britain and is set to be bigger, brighter, and more dazzling than ever before. The festivities will take […]
World’s first full barrier packaging material without aluminium layer for aseptic carton packs honored at prestigious global Sustainability Awards. SIG’s groundbreaking SIG Terra Alu-free Full barrier, the world’s first full barrier packaging material without aluminum layer for aseptic carton packs, has won Packaging Europe’s prestigious Sustainability Award 2023 in the ‘Climate’ category. The awards are […]
Popcorn Kitchen has enjoyed significant growth over the last 3 years, the fruits of a root & branch review of its brand 18 months earlier, which sought not simply to underpin the brand’s distinct DNA but to explore additional gifting pathways that played into brand’s snowballing popcorn prowess. Step back even a few years and […]