ICED TEA EVANGELIST KAYTEA SECURES STEP-CHANGE INVESTMENT TO PUSH THE CASE FOR CLEAN DECK SOFT DRINKS

ICED TEA EVANGELIST KAYTEA SECURES STEP-CHANGE INVESTMENT TO PUSH THE CASE FOR CLEAN DECK SOFT DRINKS

Coldbrew tea evangelist Kaytea has concluded its next wave of step-change fundraising by successfully securing £153k, which was specifically earmarked to accelerate an eagerly anticipated brand refresh, a significant strand of ready-to-drink range innovation and essential NEW listings support (both domestic & overseas). This round included significant backing from and Velocity Capital and ambitious angels with […]

SPAM® takes a bite of the UK frozen snack market

SPAM® takes a bite of the UK frozen snack market

The UK’s first frozen SPAM® snack launches Iconic meat SPAM® Brand is now available for the first time in bite size format in the UK, as frozen SPAM® Cheesy Bites launch in Iceland stores from this November. The new succulent SPAM® snacks are filled with a delicious cheese filling, wrapped in a light golden batter and can be […]

Suchard Redesign By The Otherly

Suchard Redesign By The Otherly

In the fiercely competitive Austrian dark chocolate market, Suchard, a local gem under Mondelez’s banner, has looked to stand its ground against global giants like Lindt and local rivals. Yet, despite its history as one of the pioneers in the chocolate world & while its dark chocolate consistently triumphed in blind taste tests, its packaging […]

STORMBRANDS ignites PepsiCo’s Sting energy drink brand with supercharged creative for new Blue Thunder flavour

STORMBRANDS ignites PepsiCo’s Sting energy drink brand with supercharged creative for new Blue Thunder flavour

With the global energy drinks market booming, PepsiCo enlisted STORMBRANDS to help launch an electrifying new variant of energy brand, Sting – Blue Thunder. The branding, design and communications agency delivered supercharged creative to drive awareness and trial among Gen Z consumers in Pakistan. Sting is one of PepsiCo’s fastest growing beverage brands, sitting in […]

WANT TO SPOIL LOVED ONES FOR LESS THIS CHRISTMAS? TK MAXX’S FESTIVE FARM SHOWS YOU HOW

WANT TO SPOIL LOVED ONES FOR LESS THIS CHRISTMAS? TK MAXX’S FESTIVE FARM SHOWS YOU HOW

TK Maxx has today unveiled its latest Christmas advert where things have gotten fashionable, fun, feathery and furry. As the brands for less retailer unveils its biggest ever collection of Christmas gifts, “Festive Farm” features a group of adorable animals cat-walking out of their barn in their stylish new TK Maxx outfits. The campaign launches […]

‘Festive Wins’ In-App Campaign by McDonald’s invites UK Customers to unlock tasty offers and amazing prizes every day this November

‘Festive Wins’ In-App Campaign by McDonald’s invites UK Customers to unlock tasty offers and amazing prizes every day this November

McDonald’s UK has launched its ‘Festive Wins’ campaign with agency partner tms, which invites customers to tap to play and win magical giveaways through the McDonald’s app every day this November. ‘Festive Wins’ goes live on 1st November and will run throughout the month across the UK. The McDonald’s app will be transformed into an uplifting, […]

SRSLY EXCEEDS ITS FUNDING TARGET AS IT READIES ITSELF FOR EXPORT GROWTH & FURTHER RANGE EXTENSIONS 

SRSLY EXCEEDS ITS FUNDING TARGET AS IT READIES ITSELF FOR EXPORT GROWTH & FURTHER RANGE EXTENSIONS 

Low-carb powerhouse SRSLY Low Carb has concluded its bridging investment round  (31st October), having surpassed its original Seedrs target by 37%, courtesy of 331 backers raising £274,000.  The promising bridging investment means that healthier living pioneer SRSLY Low Carb is financially primed to deliver against ambitious short to mid-term growth plans, underpinning its ‘everyday appeal’ via next […]

SIG partners with MISTA to jointly develop next-gen innovations transforming the global food system

SIG partners with MISTA to jointly develop next-gen innovations transforming the global food system

SIG joins MISTA – a center for global food tech innovation SIG has joined MISTA, the San Francisco-based food innovation platform that unites the most innovative food, ingredient, and food tech companies around the world. At the beginning of November, SIG joins the MISTA in Action event in San Francisco. At this annual event, MISTA […]

BURGER KING RETURNS THIS HALLOWEEN WITH A “GHOST CAMPAIGN”  

BURGER KING RETURNS THIS HALLOWEEN WITH A “GHOST CAMPAIGN”  

“You may not see it, but, like ghosts, it is invisible”  Like every year, Burger King surprises again with its special campaign for Halloween led by DAVID Madrid. In a humorous way, the hamburger chain has launched an “invisible campaign” with which users will be able to obtain free products until October 31.  The mechanic […]