Confectionary brand Skittles has become the latest entrant to America’s annual on-air gladiatorial battle of the brands, sandwiched within some football, with its first ever commercial at the Super Bowl. Devised by DDB Chicago the piece depicted life in a small American town where residents have developed an elaborate series of arm wrestling competitions in […]
DECIDE. are thrilled after receiving Gold for their Fortnum & Mason ‘iconic tea range’ packaging re-design at the DBA’s coveted Design Effectiveness Awards 2015. The ceremony took place at Tobacco Dock, London last night, with the aim of celebrating this years’ outstanding examples of effective design. The DBA Design Effectiveness Awards recognise the return on […]
La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director. Cointreau and Laetitia Casta […]
Mountain Dew Kickstart has released its new ‘Come Alive’ advert ahead of its official television debut during this weekend’s Super Bowl XLIX Pregame show. The advert signals the launch of two new flavours and is the first stage of the brand’s comprehensive ‘It All Starts with a Kick’ marketing campaign. Directed by Keith Schofield and […]
Consumer packed goods companies like Unilever, P&G, Kellogg’s and Danone should watch their back as venture capital and tech-food startups are going to disrupt Food and Beverage industry once and for all. For the last few years we saw an unprecedented amounts of money pouring in to Food and Beverage business. According to the CrunchBase […]
Continuing its play on the ‘#BestBuds’ concept, Budweiser’s latest ad to air in this year’s Super Bowl is the third in the awww-inducing series. In 2013, the world witnessed the heartwarming friendship between a Clydesdale trainer and his horse. An adorable puppy was then introduced to the mix in the following year, upping the charm […]
Survey by Anchor Cheddar shows the British are shunning the simple cheese sarnie. A Great British classic, the traditional cheese sandwich, is in decline according to a survey of 2,000 adults by British cheese brand, Anchor Cheddar. The survey conducted by Yougov looked into the nation’s eating habits and discovered that although the Brits place […]
Newcastle Brown Ale has joined forces with 37 other brands for the Super Bowl, cramming them all into a tongue-cheek advert that pokes fun at the hype surrounding advertisers’ efforts to exploit the popular event. Instead of shelling out millions of dollars on an ad for next month’s game, the brewer has ingeniously convinced 37 […]
Bulmers has launched its first branded site, themed around its multi-million pound ‘Live colourful’ campaign. Created by We Are Social, the site acts as a hub for Bulmers’ #livecolourful hashtag and other social activity. It links off to the cider brand’s other social presences on Facebook, Twitter, Instagram and YouTube. The site is also entirely […]
Integrated advertising, design and production company, Hub Strategy & Communication announced that they have directed and produced a Super Bowl spot for food delivery app, EAT24. The comedic spot features Snoop Dogg and Gilbert Gottfried and touches on the very serious medical condition known as “hanger”. “The creative team at EAT24 approached us and asked […]