Crisps brand Walkers while finalizing its UK campaign “Do Us a Flavour,” launched in January, to select one winning crowdsourced flavour among six finalists, installed three vending machines — one in Clapham Junction and two in Oxford Street of London — To distribute packs with the new flavours for free. The “trick” of these machines […]
Hennessy will release 29 bottles of Edition Particuliere globally in October 2014. This rare blend combines carefully selected eaux-de-vie over 100 year old that are kept in tiercon French oak barrels. Only a few barrels of these rare eaux-de-vie remain from the pre-phylloxera era, representing the heart and soul of Edition Particuliere, one of the […]
Bombay Sapphire, the world’s number one premium gin by valueand the fastest-growing premium gin, is proud to announce the doors to Laverstoke Mill – its gin distillery, visitor experience and brand home – will open to the public on 1 October, 2014. With less than two weeks to the historic grand opening, celebrations started early […]
Armed with super powers and a knack for making smart choices, the world’s newest comic book hero is traveling from Florida to schools across the country to help teach children about nutrition. The Florida Department of Citrus, together with Marvel Custom Solutions, unveiled the redesigned Captain Citrus Tuesday at Heroes’ Haven Comics in Tampa. Transformed from life-sized […]
The makers of Folgers coffee, America’s favorite coffee brand, introduce new Folgers Flavors, a line of flavored liquid coffee enhancers that make it easy to personalize a perfect cup of coffee – anytime, anywhere. Packaged in sleek, palm-sized squeeze bottles, Folgers Flavors flavour enhancers provide consumers with a unique and customizable coffee experience. Available in four delicious […]
As part of a licensing relationship with Girl Scouts of the USA, Nestlé Nesquik launches new Nesquik Girl Scouts Thin Mints and Nesquik Girl Scouts Caramel Coconut flavours. The limited-edition product is on store shelves now and retails for $1.99. These new Nesquik Low-fat Chocolate Milk beverages combine low-fat chocolate milk with two of the most […]
Best of British Beer has created an advent calendar with a difference for this Christmas – instead of chocolates behind the doors, there are bottles of beer! The limited edition ‘calendar’ comprises a 105cm high, 40cm wide cardboard tree and star, 24 330 ml bottles, a special 500 ml treat for Christmas Day, serving suggestions […]
The Subway restaurant chain announced that it will launch NFC-based mobile payments nationwide in the U.S. on October 1st with Softcard, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless. Softcard users can use their mobile phones to experience a new way to pay and save at more than 26,000 Subway locations […]
VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a “ready to drink” cocktail, announced that supermodel Alessandra Ambrosio has signed on to be the official spokesperson for the brand. In her role as VO|CO spokesperson, Ambrosia will be featured in the company’s advertising campaign, marketing and social communications. “We […]
Michter’s Distillery, based in Louisville, Kentucky, is releasing a new, innovative American whiskey US*1 Toasted Barrel Finish Bourbon on a limited basis. Michter’s has a rich and long legacy of offering traditional American whiskys of uncompromising quality. With each offering aged to its peak maturity, Michter’s highly acclaimed portfolio includes single barrel rye, very small batch bourbon, single barrel […]