The newly-opened Ziferblat café in London has an unusual business model–it charges customers by the minute instead of the items they order. Ziferblat is a Russian café chain, and currently has 10 outlets in Russia. Instead of paying for items, customers pay for the space and comfort. It charges 3 pence per minute; the average […]
Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of “Tweet-a-Coffee” – the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.. http://www.youtube.com/watch?v=AxPZj9x_Dsk “Starbucks is a gathering place that creates moments of […]
Manchester United has signed up fashionable Italian liqueur Aperol as its official global spirits partner. The deal, which runs from this month until the end of the 2016/2017 season, will see Aperol branding displayed on the Old Trafford digital advertising boards during Premier League, FA Cup and Capital One Cup home matches. Aperol’s signature drink […]
Tui Brewery has unveiled its latest campaign via an experiential PR stunt. It is offering a share of $1 million, and a sole prize of £100,000 to anyone who can make a one handed catch from the stands at New Zealand Cricket whilst wearing one of its orange T shirts. Tui said the promotion is […]
With today’s consumer increasingly driven to try new flavors, premium chocolatier Lindt & Sprungli is satisfying that appetite with the introduction of its latest product innovations. The new products include Lindor Coconut truffles, Classic Recipe Caramel with Sea Salt bars, unique additions to the Lindt Chocolate Specialties line, and the first ever Lindt Brownie Mixes. […]
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic Ocean and is now available as part of the John Walker & Sons portfolio of Scotch whisky in the United States. Inspired by Sir Alexander Walker’s passion for epic journeys, John Walker & Sons Odyssey is crafted from three rare, […]
http://www.youtube.com/watch?v=Lm4oiLzJs2g Coca‑Cola is set to re-launch its zero sugar and zero calorie drink, Coke Zero, nine years after first launching in the UK in 2006. “Just Add Zero”, which launches on January 13, is the new integrated marketing campaign that will put the brand on TV and to the top of the agenda in 2014. […]
http://www.youtube.com/watch?v=8cDnXKswHzA Next year is destined to be a year full of flavor at Sonic Drive-In, and they’re planning on getting taste buds everywhere in shape to feel a variety of new flavors, inspired by Sonic’s new Salsa Verde Breakfast Burrito and Breakfast Toaster. “Train Your Buds, with T.J.” takes T.J. Jagodowski of Two Guys fame […]
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand its marketing to new areas without cannibalising the brand’s cache. The new logo replaces the traditional three-line branding – Absolut Country of Sweden – on all marketing assets, with the exception of the bottle itself. It incorporates an updated typeface […]
Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake have joined forces to launch Sauza 901 super-premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality of the 901 brand’s founder with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand. The […]