VOGA Italia announces the addition of Red Fusion to its collection of meticulously crafted, strikingly packaged wines. Imported from Italy by Enovation Brands, Red Fusion reflects the VOGA Italia mission to produce distinctive, high-quality wines for the modern wine consumer.
Made from a blend of 65% Zinfandel and 35% Cabernet Sauvignon from Salento, known as the “heel of the Italian boot”, the terroir and hot, sunny southern Italian climate are unmistakable in the soft mouth feel and lush fruit flavors of this bold, provocative wine. Bursting with blackberry, black cherry and black raspberry notes, Red Fusion has a jammy fruit character on the palate and a hint of mint on the nose. The tannin structure and oak aging provide balance, complexity and a long, delicate finish to this contemporary, food-friendly blend.
After years of being passed over for single-varietal wines, a new wave of red blends are winning over consumers, with Zinfandel based blends leading the charge. “Red Fusion offers consumers the choice of a distinctive blend of two popular varieties versus a conventional, single-varietal wine,” said Enovation Brands, Inc. President Alberto Pecora. “Crafted with Salento grapes, Red Fusion also provides an Italian option for California Zinfandel and Cabernet Sauvignon lovers.”
Packaged in the VOGA Italia award-winning trademark cylindrical bottle with re-sealable cap, the soft grey minimalist graphics communicate a subtly masculine quality appropriate for this big, bold red. At $11.99 per 750ml, Red Fusion hits the category sweet spot and delivers exceptional quality rarely seen at this price point.
VOGA Red Fusion will be available nationwide in the U.S. starting October 2014. The roll-out will be supported by an integrated campaign designed to communicate the outstanding product quality and global brand success calling for consumers to ‘Taste Why The World Is Talking About VOGA’.