Plus Kitchen is a new quality café offer preparing healthy, freshly made food launching in Istanbul for a Turkish market, to ultimately translate globally. Caulder Moore were responsible for creating the brand positioning, identity and environment. Plus Kitchen targets the local business community made up of expats and professionals. Its ethos is ‘smart thinking food’ – […]
Ben & Jerry’s has been committed for more than three decades to an ambitious three-part mission: not just making the world’s best ice cream, but also supporting progressive causes and sharing its success with all stakeholders — employees, distributors, customers, cows, more cows, everybody. This tell-all tale shows that despite all the fun and amazingly […]
Lay’s Kettle Cooked – one of the many brands from PepsiCo‘s Frito-Lay division – announced the expansion of its hard-bite potato chip line-up with the addition of two new flavours. Introducing Lay’s Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar and Lay’s Kettle Cooked 40 Percent Less Fat Jalapeno Cheddar flavored potato chips […]
Ice cream lovers behold; Vermont-based Ben & Jerry’s has unveiled five new ice cream flavours with decadent fudge or jam centers. Wanting to “blow out the concept of fun flavours”, each pint features two flavors separated by either a gooey jam or fudge core. The five new flavours are: Hazed & Confused: chocolate and hazelnut […]
Warning! A nationwide “frosting” is about to hit the United States, and its cool taste will keep Diet Coke fans chattering well past the winter months. Diet Coke, the No. 2 beverage in the U.S., introduced a new product, Diet Coke FROST. A great tasting, low-calorie frozen carbonated beverage, this is the first frozen offering […]
The Clink Charity opens the doors of The Clink Restaurant at HMP Brixton – the charity’s third training restaurant – following the official launch event on 26th February 2014. The Clink Restaurant at HMP Brixton is the latest milestone in the charity’s development and growth. A brand new concept to come to London, the restaurant […]
A pressure group devoted to promoting and supporting the real ale industry has given a top regional award to Masham brewer T&R Theakston Ltd. The Harrogate & Ripon branch of the Campaign for Real Ale (CAMRA) has named Theakston’s Black Bull in Paradise, Masham, its “Autumn Pub Of The Season 2013”. The pub, which also […]
Poliakov, the world’s most Extreme Vodka, has launched a one-of-a-kind experiment in a quest to reach the ultimate level of cold: the K Degree, the most freezing temperature one may find in the universe, at -273°C. The “K Degree” operation was set in motion with a bottle of Poliakov being sent into the stratosphere, to an […]
Popping its way into the hearts and hands of snack lovers nationwide, the Smartfood brand introduces Smartfood Delight popcorn, a brand of reduced-fat popcorn perfect for health-conscious consumers looking for smarter snacking options. Smartfood Delight popcorn is available in Sea Salt and White Cheddar flavors, offering consumers a tasty new way to enjoy delicious flavors […]
Repeat performer, award-winning Sterling Vineyards, will once again provide the fine wines poured at the Oscars telecast and the Academy of Motion Picture Arts and Sciences’ Governors Ball. This year, Sterling is joined at the bar by a selection of world class spirits from the Diageo Luxury Brands portfolio – in a customized experience created […]