Iconic British brand Horlicks is set to launch ‘Love the taste’, which features an on-pack ‘money-back guarantee’ for consumers. Being introduced into stores from the middle of June, the campaign will run across Original, Instant and Chocolate on the brand’s new 400g format jars, and aims to drive purchase and trial of the Horlicks range […]
Bells of Lazonby’s ‘We Love Cake’ has launched a vegan and free-from Cherry Bakewell tart into wholesale and foodservice. A first for, We Love Cake, the free-from take on the tea-time Bakewell is Gluten, Wheat and Milk Free as well as being vegan, while still offering the iconic taste of the renowned, classic British tart. […]
F&B Incubator Winner Brings Pioneering Recipe Kit Offer to UK Naksha Recipe Kits has taken its first stride into the UK by securing stardust listings of its delicious and beautifully-designed recipe kits at Whole Foods Market, Harrods and John Lewis. Naksha’s UK-made range include both savoury and sweet (baking) dishes, encouraging users to discover and cook […]
Last year, Godawan was introduced to the world, putting India on the luxury whisky world map with its artisanal Indian single malt with conservation at its heart. With Godawan Series 02, the world of Godawan continues to grow – establishing itself as a uniquely Indian luxury brand, setting a new standard for mindful luxury. And […]
A Brie of fresh air in a world of samey Cheese & Onion Themed Crisps When Made for Drink were tasked by English Heritage to put their unique gastronomic spin on the time-honoured cheese & onion crisp, a light-to-bite stalwart of our island’s unrivalled fine crisp traditions, it was immediately clear that Dan and his […]
Mike Geller was living in Massachusetts, sharing his love of New England craft beers with his brother, Jon – even dabbling with brewing their own. So when their father alerted them to a brewery for sale just outside of downtown Hammonton, NJ, a road trip was in order. They visited, fell in love with the beer, […]
This month sees the official launch of ōForest, an innovative new food brand bringing the very first taste of Madhūka to the UK market. The fledgling brand, which has been two years in development, is the brainchild of four family entrepreneurs who have come together to create a portfolio of products, all using the newest superfood […]
New campaign set to launch in UK for SKIPPY® Peanut Butter SKIPPY Brand’s new campaign, set to launch 12 June 2023, is based around the idea that our 20s is the decade that many spend prioritising their likes and dislikes in life, and where people start to become more comfortable with individuality and self-expression. The TV, […]
Daring flavour profiles has never been an avenue that Made for Drink has been unwilling to head down, so when the opportunity came to team up with 007’s favourite hot buttered toast soulmate, Dan and his team of Thursday night snacking enthusiasts knew they had to jump at the chance. The memorably named Gentleman’s Relish, […]
While donuts, cupcakes and cookies have all reached cult status in recent years, there’s not much ado about muffins. But a new brand creation by B&B studio – Muffin Nation – looks set to change all that. Created with café owners and expert muffin makers, Dayana Oliveri, Ricardo Oliveri, and Lorella Di Giulio, Muffin Nation […]