June sees SRSLY Low Carb launch its next keto-friendly bread offering in the shape of a torpedo shaped hotdog roll that has all the taste and texture of a traditional sausage, onion & ketchup carrier but with an impressive protein count and only a fraction of the lazy carbs you’d get in a traditional, wheat-based […]
There was never any question that lemongrass would be the NEW ingredient hero when Ticket called launched its eagerly anticipated low alcohol lager; a fragrant, tropical grass admired for its welcome presence in Southeast Asian cuisine (broths, curries, marinades even tea infusions) yet perfectly adept at making the transition to flavourful, non-an-alcoholic beer. Looking past […]
Lobster has launched Allinson’s Bread‘s first TV commercial in over 10 years and introduces the brand’s fresh new tagline, “Go All In with Allinson’s” – developed by The Playground in collaboration with Lobster as part of a new masterbrand strategic platform refresh. Allinson’s / “Go All In” from Lobster on Vimeo. It marks a significant […]
Latest spot captures another small but emotionally powerful story of human connection, demonstrating there’s a glass & a half in everyone Cadbury Dairy Milk and global agency of record, VCCP today releases its latest story in the “There’s a Glass and a Half in Everyone” series, Speakerphone, Now in the fifth year of the IPA […]
OPINION PIECE Author: Zoe Phillipson, Creative Director, StormBrands As the cost-of-living crisis bears down on shoppers, own label grocery sales are booming, accounting for over half of grocery sales in mid-April [Kantar]. But we’ve come a long way since own labels were looked down on as poor relations to top-tier branded products, with basic or […]
For all its light-hearted messaging and whimsical brand identity, the fact remains that Mr Bug is operating in a cutting-edge farming environment offering significant sustainable upsides. The irrefutable evidence is that farming insect protein offers the planet an altogether lighter touch on the environment (using less land, feed and water) than traditional farming, the reality remains that […]
A new look ATL campaign for the iconic meat SPAM® Brand launches today, with the aim of driving new consumers to the category. The refreshed approach brings a new layer of emotional engagement and a contemporary tone of voice to the brand in the UK, with an aim to recruiting a younger audience of SPAM® […]
Independent Spirits Brand Design Agency Knockout creates a new brand world In the 1990s, Bacardi Breezer reigned supreme as one of the original Ready-to-Drinks (RTDs). Playfully premixed and bursting with fruit flavour, it became an iconic drink of the times, launching worldwide with immediate success. With the modern RTD renaissance in full effect, the brand, […]
Commitment to provide the most convenient and sustainable packaging solutions Terra Alegre, dairy factory of the international retail and consumer goods Jerónimo Martins Group (based in Portugal with operations in Poland and Colombia), continues its close partnership with SIG to become the first company to introduce tethered SIG MaxxCap Linked on SIG’s carton packs. The […]
A STORM IS COMING For people in the brewing industry Timothy Taylor’s stands at the top of both brewing quality and expertise. “People will travel miles for a pint of Timothy Taylor’s” and it’s true. The brewery has respect from peers and passion from drinkers. The brief was to create the same desire in younger […]