UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI

<strong>UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI</strong>

“When Chef Kei and I set out to capture the essence of umami, we knew we were taking a step into the unknown by embarking on an exciting journey of flavour exploration. Together, we wanted to push the boundaries of what Scotch could be and bring a truly innovative offering to the world of whisky […]

Doritos launches Next Level Nachos campaign with Gorge-ous Cheese Pull stunt

<strong>Doritos launches Next Level Nachos campaign with Gorge-ous Cheese Pull stunt</strong>

Doritos and their UK agency VCCP London are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an ‘unBRIElievable’ stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including […]

‘McDelivery, You In?’: McDonald’s latest campaign by Leo Burnett celebrates the universal truth that when there’s a McDelivery going—everyone wants in

<strong>‘McDelivery, You In?’: McDonald’s latest campaign by Leo Burnett celebrates the universal truth that when there’s a McDelivery going—everyone wants in</strong>

McDonald’s latest campaign celebrates the irresistible joy of the shared order moment. Anchored around a hyperbolic, fast-paced 60” film directed by Ninian Doff, it highlights how one family’s McDelivery order ends up spreading excitedly across an entire block of flats. In the film, we see each neighbour confidently fire off their orders without even looking […]

Cheetham Bell give Soreen a little lift

<strong>Cheetham Bell give Soreen a little <em>lift</em></strong>

The iconic British malt loaf brand, Soreen, today launched a new media campaign for their NEW Soreen Lift Bars to drive awareness of these flavoursome and affordable on-the-go snack bars. The ‘Flavour that lifts you’ campaign, which predominantly targets those aged between 18 and 24, positions Soreen Lift Bars as a healthy and tasty choice, […]

Taste the Future: Coca-Cola® Creations Launches the Flavour of the Future

Taste the Future: Coca-Cola® Creations Launches the Flavour of the Future

First futuristic flavor co-created with human and artificial intelligence drops alongside an AI- powered experience, inspiring the endless possibilities of an optimistic future Today Coca-Cola® launched Coca-Cola® Y3000 Zero Sugar, a new limited-edition flavor and AI-powered experience from Coca-Cola® Creations. Coca-Cola® Y3000 Zero Sugar is the first futuristic flavor co-created with human and artificial intelligence […]

McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance

<strong>McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance</strong>

McDonald’s latest campaign highlights the little changes they’ve made to the way they source their food over the last 20 years, by tapping into 1990s culture. The campaign launches with a 90s Teletext inspired advert interrupting ad breaks across major networks during peak programming. The 30” spot will take over screens across the UK, and will read: “We’ve […]

Takis and Publicis•Poke launch ‘Drop Codes’ campaign to get Gen Z fired up about the UK’s most exclusive hot snack

Takis and Publicis•Poke launch ‘Drop Codes’ campaign <strong>to get Gen Z fired up about the UK’s most exclusive hot snack</strong>

Takis Drop Codes, a fly poster campaign from Takis and Publicis•Poke, harnesses Gen-Z’s love of exclusive drops and code cracking to promote the hottest drop of the year: Takis coming to Aldi. After years of it being nearly impossible to get your hands on a bag of a Takis, the Gen Z-loved spicy snack is […]

POPCORN KITCHEN MAKES ITS EAGERLY ANTICIPATED MOVE INTO TOP-GRADE CONFECTIONERY

<strong>POPCORN KITCHEN MAKES ITS EAGERLY ANTICIPATED MOVE INTO TOP-GRADE CONFECTIONERY</strong>

October 23 sees the eagerly anticipated launch of Popcorn Kitchen’s most ambitious NEW range launch yet; namely the creation of a giant 750g Salted Caramel chocolate bar and 3 x deliriously decadent 100g offerings including a: White Chocolate and Raspberry, Chocolate Orange and a truly immersive Salted Caramel. Popcorn Kitchen is a bustling, small-batch popcorn provider that has […]

Walkers. We love potatoes, so you can love Walkers

<strong>Walkers. We love potatoes, so you can love Walkers</strong>

Walkers, Britain’s most loved crisps and creative agency of record, VCCP London have today launched a new brand campaign which heroes British farmers and the glorious roots of their much loved crisps, to demonstrate the love and care that goes into growing their potatoes to make their delicious crisps. Showing farm to crisp packet, the campaign aims […]

New Archer Roose Wines Ad Taps Into the Imaginative Mind of Elizabeth Banks

<strong>New Archer Roose Wines Ad Taps Into the Imaginative Mind of Elizabeth Banks</strong>

The result is unlike anything you’ve ever seen Advertising agency Colossus has delivered its latest work starring actor/director/producer Elizabeth Banks for client Archer Roose, a serious wine that doesn’t take itself too seriously. The brand, which sells luxury wine in cans, prides itself on inclusivity, sustainability and taking the stuffiness out of wine drinking. In […]