Nestlé has inaugurated a new experimental farm on a 30-hectare site in Côte d’Ivoire to focus on plant science and research into nutrition, sustainable agriculture and rural development. The farm, located at Zambakro, some 18km from the capital, Yamoussoukro, will create 20 jobs by 2014. The ceremony was attended by Côte d’Ivoire’s Prime Minister Daniel […]
The Wrigley Company Foundation announced the addition of ten new countries to its international Litter Less education campaign led by the Foundation for Environmental Education (FEE). This addition brings the number of participating countries to 35 globally and kicks off the third year of a three-year, $3.1 million campaign. The Litter Less campaign aims to […]
Exotic coffee merchants, Sea Island Coffee has secured two prestigious listings in the gourmet grocery section at Harrods, London and the gourmet food collection at Heathrow Terminal 5’s Caviar House & Prunier store. These exciting collaborations, which will showcase a wide range of specialist coffees including Jamaica Blue Mountain, Hawaii Kona and Signature Espresso Blend among […]
As women strive to get back on track this New Year, Special K has partnered with world-renowned supermodel and actress Tyra Banks to help shift the weight management conversation to a more positive one. Special K has shown that positivity is important to weight management success1 but, unfortunately, 93 percent of women Fat Talk. Fat […]
innocent will introduce a new long-term strategic approach to their consumer marketing with the launch of a brand new campaign this January. Moving away from a focus on individual products, the new approach will see innocent communicating to consumers on an emotional level, putting the innocent brand at the heart of their campaigns under the […]
KPMG has named Nestlé as one of the world’s top ten companies reporting on Corporate Social Responsibility. Nestlé is also the only food and beverage company to be among the top tier of firms analysed as part of KPMG’s Survey of Corporate Responsibility. The eighth edition of the survey assesses reporting by firms in 41 […]
EU-US trade talks should create a more level playing field by removing taxes on European brewers from which their American competitors are exempt, said panellists at the 4,500-strong Brewers of Europe’s annual Beer Serves Europe gala highlighting a sector that supports 2 million jobs. Whilst the EU sets a level playing field and the reduced […]
Tequila Avion announced the launch of Avion Reserva 44, an exceptional extra anejo tequila. Avion Reserva 44 is hand bottled in extremely limited batches and carefully filled into a fire-polished, luxurious crystal bottle. Only 744 cases of the unique, handcrafted extra anejo tequila will be available worldwide and the brand will unveil the first 150 […]
Starbucks is collaborating with Gilt.com this holiday season to offer its customers the exclusive new Limited Edition Metal Starbucks Card launching December 6, which can be obtained here. The card, each hand-assembled, features a gorgeous artisan rose base metal with rose colored coating, laser-etched with traditional Starbucks lettering. Gilt and Starbucks are working together for the […]
A businessman from County Durham has announced the launch of a new functional soft drink which, when consumed regularly, will help to reduce the chances of developing Alzheimer’s disease and dementia later in life. The pioneering soft drink – which is a world first – will be available exclusively online from January 2014 and is […]