In a clever combination of astronomy and advertising, beer brand Corona installed a fun billboard in New York City that cleverly turns the moon into a lime wedge. On certain nights of the month—from certain angles—the crescent moon would align itself with the billboard, making it look like a piece of lime resting on a […]
Budweiser, the official beer sponsor of the FIFA Confederations Cup Brazil 2013 and 2014 FIFA World Cup Brazil, kicked off the FIFA Man of the Match, presented by Budweiser, by unveiling a newly designed trophy in Rio to commemorate the start of the FIFA Confederations Cup. Presented during every match of the FIFA Confederations Cup […]
Callegari Olive Oil is a new Premium Extra Virgin Olive Oil is imported from Spain and sold online globally. Pereira & O’Dell drew inspiration for the brand identity from the brightly colored, almost mosaic, Spanish tiles. The packaging includes two styles of bottle. The first is a perfectly minimal and modern specialty glass bottle that […]
Netherlands-based animator Rogier Wieland has created a charming stop-motion video for Starbucks that illustrates the “reversed story” of how its coffee goes from bean to your cup.
Bell Tea & Coffee Company appointed Whybin\TBWA New Zealand as its new creative and strategic agency for its stable of Bell Tea brands following a competitive pitch. Whybin\TBWA New Zealand will be responsible for the whole of the Bell branded tea portfolio, which includes Bell Original as well as Kenya Bold, Finest Ceylon, and Zesty […]
Kids across the nation are rejoicing now that school is out for the summer, but this recess means kids and their parents must adjust to a new routine of longer days, later wake-up times and less structure during the day. More than half of parents (52%) find it challenging to keep their kids on a […]
Aesop has created new designs for Bristows Traditional Bonbons confectionary. The consultancy worked on new packaging, print collateral and point of sale materials for the brand, which feature a series of ‘gurning’ faces with straplines ‘they suck’ and ‘they’re chewy’. Martin Grimer, Aesop executive creative director, says, ‘This was all about injecting fun and personality […]
Rhuby, the world’s first 100% natural rhubarb liqueur, is now focusing on the U.K. market. Drinks industry veteran and entrepreneur Ylva Binder has gone back to her Swedish roots to create a premium liqueur close to her heart. Rhuby is produced in Sweden, prepared in small batches to ensure the freshest liquid possible; it is […]
Eating prunes is officially beneficial for digestive health confirms the EU Commission in a final authorisation ruling. Prunes are now the only natural, whole and dried fruit to achieve an authorised health claim in the EU following a six-year application process by the California Prune Board. With eight out of ten adults in the UK […]
If you’ve been to Cannes Lions, you know that you can get booze any time day or night, but it’s almost impossible to find food after midnight. The result is a lot of drunk, hungry people stumbling around town at 3 in the morning. Deutsch LA wants to help those people this year with scooters […]