McDonald’s has decided to renewing its brand image integrating the architecture of its restaurants with a renewable energy source thanks to new solar carports built to offer customers a useful and ecological way to protect their cars. Alkmaar, Schagen and Burgerbrug are the towns chosen for this experimental project: the installation of a carport for […]
DinnerWire.com announced the dual launch of their mobile app and smart restaurant reservations system. The DinnerWire for Foodies app is now available for diners at the iTunes app store and Google Play. Restaurants that submit a profile on the DinnerWire website get a free trial of a smart reservations system for one year. The mobile […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that McDonald’s has been named the 2013 Brand of The Year, bagging a phenomenal 13 nominations across the various categories. This is the only Award that is publicized in advance and is based on the number of nominations that McDonald’s has achieved this […]
Wonder if I gave an OREO to the big bad wolf, what might happen? In its newest campaign, which debuted with a 90-second TV spot on Sunday evening, the World’s Favorite Cookie answers this question by exploring how something as small as sharing an OREO cookie can create a positive change in perspective. The campaign, […]
“Talk. They Hear You.” a new national public service announcement (PSA) campaign that empowers parents to talk to children as young as nine years old about the dangers of underage drinking was launched by the Substance Abuse and Mental Health Services Administration (SAMHSA). The kickoff occurred in conjunction with SAMHSA’s 2013 National Prevention Week—an annual […]
Don Fertman, the Chief Development Officer for the SUBWAY restaurant chain, who appeared on the second season of CBS’s hit reality show “Undercover Boss” in 2010, will be making another appearance on the program on Friday, May 17, for a special episode titled “Undercover Boss: Epic Bosses.” In this unique “Undercover Boss” episode, the Emmy […]
The Union has created a new look for Jura whisky’s core range, drawing on the landscape and mythology of the Scottish island of Jura. Jura brand owner Whyte & Mackay has worked with The Union on several of its products and approached the consultancy in the hope of better communicating Jura’s flavour profiles and brand […]
Attention all foodies: Halifax is limbering up to host its sixth hugely popular Food and Drink Festival this June. The town centre will be abuzz with live chef demos, cookery workshops and over 70 stalls – on Saturday June 22 (10am–5pm), and Sunday June 23 (10am–4pm). Admission is free. Halifax town centre is set to […]
Pop-Tarts is finally giving teens what they’ve been wishing for —peanut butter Pop-Tarts! Just in time for summer, the new Pop-Tarts Gone Nutty! varieties hit store shelves nationwide with two highly anticipated flavours — Peanut Butter and Frosted Chocolate Peanut Butter. “Peanut butter has long been the most requested flavor by our fans,” said Dick […]
Kids and adults are re-discovering the traditional bake sale for a modern age. May sees the launch of Children with Cancer UK’s Bake Club Month. From cupcakes to cookies or a classic Victoria sponge, Bake Club is a fun and simple way to raise dough and save young lives. Everyone is invited to join Bake […]