Mountain Dew launched ‘Portraits.’ Featuring DEW family all-stars including race car driver Dale Earnhardt Jr., pro snowboarder Danny Davis and pro skateboarder Paul Rodriguez, the visually arresting ads are moving portraits that leverage trending technology to showcase some of the most unique and defining aspects of each individuals’ life. http://www.youtube.com/watch?v=CcWnfduAS_E&feature=youtu.be “Mountain Dew has always been […]
The Häagen-Dazs brand announced the introduction of the Häagen-Dazs Concerto Timer app, the first iOS mobile app to integrate detailed 3D Kinect technology and video data that delivers a cutting edge augmented reality experience especially for ice cream enthusiasts. The Concerto Timer app features two-minute-long music concertos that help consumers understand the exact amount of […]
RedLeg, Caribbean spiced rum infused with Jamaican vanilla, ginger and spices, has engaged brand design agency ButterflyCannon to create its brand identity and pack design. The design aims to capture RedLeg’s laid back Caribbean spirit, an attitude shared by the brand’s friendly symbol – the red legged hermit crab – a native of the Caribbean […]
Built by Pacific Environments Architects Ltd, The Yellow Treehosue Restaurant in Auckland allows people to dine in this “cocoon”. Made out of poplar planks and redwood, this 40-meter high joint is built in such a way that there are spaces between the planks, allowing customers to take in the night air. The restaurant can be […]
Yves Behar’s Fuseproject consultancy has worked with US technology firm Briggo to develop the Briggo Coffee Haus, a new smartphone-controlled coffee kiosk. The app or website-controlled system lets customers order a cup of coffee exactly the way they like it and specify the time they want to pick it up, to avoid having to wait […]
Heineken lager brand Fosters is to run an experiential marketing campaign to support its continued ‘Good Call’ TV advertising. Developed by Space, the activity will see brand ambassadors invite customers to play the Good Call, Bad Call Wheel of Fortune Game, which will be located at both the Old Trafford County Cricket Ground in Manchester […]
Andrew ‘Freddie’ Flintoff stars in Publicis London spot, shot by Little Fish Films’ Gus Filgate. United Biscuits is bringing Jacob’s Cream Crackers back on TV throughout August in a £1.5m campaign with sporting legend, Flintoff. Emphasising the versatility of Jacob’s Cream Crackers at mealtimes, the campaign will grow further awareness of savoury biscuits amongst consumers […]
Subway Restaurants, the world’s largest restaurant brand, introduced international soccer icon Pele as the brand’s newest “Famous Fan”. Commonly recognized as the greatest soccer player in history, the Brazilian hero is known and loved throughout the world. He joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan […]
Manchester United Football Club and PepsiCo announced a multi-year regional sponsorship agreement in Asia-Pacific. Under terms of the agreement, PepsiCo will become the Official Soft Drinks Partner of Manchester United in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use Manchester United branding on its products and point of […]
To celebrate National Ice Cream Month this summer, Philadelphia-based independent publisher Quirk Books imagined what it would be like if the worlds of books and ice cream collided. The tasty hybrids features books such as ‘Harry Potter and the Chamber of Secrets’, ‘Clockwork Orange’, ‘War and Peace’, and ‘World War Z’—as ice cream flavors like […]
