WMH&I rebrands 124-year-old seafood company High Liner Foods with a fresh, bold corporate identity.

<strong>WMH&I rebrands 124-year-old seafood company High Liner Foods with a fresh, bold corporate identity.</strong>

WMH&I has created a new corporate brand positioning and identity for North American seafood company High Liner Foods (HLF), focused on a central tagline ‘Changing the way we see food’.  The new identity, by London-based branding agency WMH&I, launched with the aim of modernising the appearance and future outlook of the 124-year-old company with innovation […]

Appleton Estate Jamaica Rum Launches 17 Year Old Legend, Paying Tribute To The Iconic Rum From The Original Mai Tai Cocktail

Appleton Estate Jamaica Rum Launches 17 Year Old Legend, Paying Tribute To The Iconic Rum From The Original Mai Tai Cocktail

Based on the legendary spirit’s original formula, the 17 YEAR OLD LEGEND is an exquisite and historic blend that offers a once-in-a-lifetime taste of cocktail history  Appleton Estate, a global leader in premium aged rums, announces the launch of the limited-edition 17 Year Old Legend – an exclusive and faithful recreation of the legendary 17 Year Old rum […]

La Doria expands filling capacity to meet demand for canned foods in SIG SafeBloc carton packs

La Doria expands filling capacity to meet demand for canned foods in SIG SafeBloc carton packs

Third SIG Safe 12 Food Retort Filling Line installed at Sarno Plant       La Doria, one of the most important food producers in Italy, has recently expanded its filling capacity, investing in a third SIG Safe 12 Food Retort filling line for canned food products with high content of solid particulates in SIG carton packs. SIG Safe 12 Food Retort filling […]

WMH&I makes two senior creative hires after a series of new business wins

<strong>WMH&I makes two senior creative hires after a series of new business wins</strong>

Following recent client wins from Amazon, Swiss sustainable building materials  group Holcim, and High Liner Foods, WMH&I is bolstering its creative department with two senior appointments. Both will report to Mark Nichols, Creative Director at the agency. James Flint has been promoted to Design Director only two years after joining WMH&I as a Creative Lead. […]

POPCORN KITCHEN EXPANDS ITS SEASONAL OFFER WITH 3 x THEMED HOME POPPIN KITS & THE ULTIMATE ADVENT CALENDAR OFFERING 

<strong>POPCORN KITCHEN EXPANDS ITS SEASONAL OFFER WITH 3 x THEMED HOME POPPIN KITS & THE ULTIMATE ADVENT CALENDAR OFFERING </strong>

Only a few months on from their most successful home gifting launch ever and Popcorn Kitchen are setting up stall to provide a 2nd wave of ‘home-poppin’ popcorn joy with a Summer launch of 3 NEW gifting offers with a sumptuous seasonal twist.  The 3 filled-to-brimming bottles include a       Halloween Special (complete with spooky electric orange chocolate buttons), the dreaded Christmas […]

Horlicks Unveils Latest Campaign

<strong>Horlicks Unveils Latest Campaign</strong>

Iconic British brand Horlicks is set to launch ‘Love the taste’, which features an on-pack ‘money-back guarantee’ for consumers. Being introduced into stores from the middle of June, the campaign will run across Original, Instant and Chocolate on the brand’s new 400g format jars, and aims to drive purchase and trial of the Horlicks range […]

BELLS OF LAZONBY’S ‘WE LOVE CAKE’ LAUNCHES ITS FIRST VEGAN CHERRY BAKEWELL TARTS INTO FOODSERVICE

<strong>BELLS OF LAZONBY’S ‘WE LOVE CAKE’ LAUNCHES ITS FIRST VEGAN CHERRY BAKEWELL TARTS INTO FOODSERVICE</strong>

Bells of Lazonby’s ‘We Love Cake’ has launched a vegan and free-from Cherry Bakewell tart into wholesale and foodservice. A first for, We Love Cake, the free-from take on the tea-time Bakewell is Gluten, Wheat and Milk Free as well as being vegan, while still offering the iconic taste of the renowned, classic British tart. […]

NAKSHA RECIPE KITS LAUNCH IN UK WITH BOLD FLAVOURS & EMERGING ARTIST PACK DESIGNS                                                                                              

NAKSHA RECIPE KITS LAUNCH IN UK WITH BOLD FLAVOURS & EMERGING ARTIST PACK DESIGNS                                                                                              

F&B Incubator Winner Brings Pioneering Recipe Kit Offer to UK Naksha Recipe Kits has taken its first stride into the UK by securing stardust listings of its delicious and beautifully-designed recipe kits at Whole Foods Market, Harrods and John Lewis. Naksha’s UK-made range include both savoury and sweet (baking) dishes, encouraging users to discover and cook […]

Butterfly Cannon creates Godawan, a rare whisky brand to save a rare species

<strong>Butterfly Cannon creates Godawan, a rare whisky brand to save a rare species</strong>

Last year, Godawan was introduced to the world, putting India on the luxury whisky world map with its artisanal Indian single malt with conservation at its heart. With Godawan Series 02, the world of Godawan continues to grow – establishing itself as a uniquely Indian luxury brand, setting a new standard for mindful luxury. And […]