OPINION PIECE Author: Zoe Phillipson, Creative Director, StormBrands As the cost-of-living crisis bears down on shoppers, own label grocery sales are booming, accounting for over half of grocery sales in mid-April [Kantar]. But we’ve come a long way since own labels were looked down on as poor relations to top-tier branded products, with basic or […]
For all its light-hearted messaging and whimsical brand identity, the fact remains that Mr Bug is operating in a cutting-edge farming environment offering significant sustainable upsides. The irrefutable evidence is that farming insect protein offers the planet an altogether lighter touch on the environment (using less land, feed and water) than traditional farming, the reality remains that […]
A new look ATL campaign for the iconic meat SPAM® Brand launches today, with the aim of driving new consumers to the category. The refreshed approach brings a new layer of emotional engagement and a contemporary tone of voice to the brand in the UK, with an aim to recruiting a younger audience of SPAM® […]
Independent Spirits Brand Design Agency Knockout creates a new brand world In the 1990s, Bacardi Breezer reigned supreme as one of the original Ready-to-Drinks (RTDs). Playfully premixed and bursting with fruit flavour, it became an iconic drink of the times, launching worldwide with immediate success. With the modern RTD renaissance in full effect, the brand, […]
Commitment to provide the most convenient and sustainable packaging solutions Terra Alegre, dairy factory of the international retail and consumer goods Jerónimo Martins Group (based in Portugal with operations in Poland and Colombia), continues its close partnership with SIG to become the first company to introduce tethered SIG MaxxCap Linked on SIG’s carton packs. The […]
A STORM IS COMING For people in the brewing industry Timothy Taylor’s stands at the top of both brewing quality and expertise. “People will travel miles for a pint of Timothy Taylor’s” and it’s true. The brewery has respect from peers and passion from drinkers. The brief was to create the same desire in younger […]
Solar Wave is the latest offering from Sharp’s Brewery, bringing a craft beer sensibility to their freshest contemporary cask beer to date. This hazy, hoppy, golden beverage is summer sunshine in a pint, so when we were asked to design an identity and on-trade livery we grabbed our boardies and made a dash to the […]
Recetas Nestlé, with the help of Publicis Conseil/Mexico and Digitas Mexico, has created a platform to empower people who suffer from arthritis in their daily meal preparations while enhancing their quality of life. In Mexico, many have a strong passion for cooking; it is seen as an enjoyable experience of personal expression. Yet, arthritis diagnosis is 60% higher in Mexico than in the rest […]
Bluebird, an imprint of Pan Macmillan has joined forces with word-of-mouth marketing agency Come Round to celebrate the release of ‘Pinch of Nom: Budget,’ the first-ever budget cookbook from Pinch of Nom, the United Kingdom’s largest online food community. The Pinch of Nom cookbooks are #1 bestsellers, having sold over 4 million copies since the […]
London brand design agency bluemarlin has given iconic Maltese beer Cisk a contemporary refresh to secure its position as the leading brand at home and set it up as a strong challenger in growing overseas markets. Cisk, which is owned by Simonds Farsons Cisk and is over 90 years old, is a much-loved lager in […]