As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]
PomÌ Finely chopped tomatoes in carton packs with SIG’s even more sustainable packaging material Casalasco Società Agricola S.p.A., one of the most important European producers and co-packers of tomato products, is the first in Europe to launch food products in aseptic carton packs from SIG, made from the even more sustainable packaging material SIGNATURE FULL […]
SIG filling technology providing superior flexibility Fair Cape Dairies expands its partnership with SIG. The company decided on a CFA 812 filling machine from SIG for superior flexibility when it comes to packaging formats and sizes. Fair Cape introduced a uniquely shaped carton pack that stands out on the shelf and offers more convenience to […]
‘with love’ and ‘forever you’ Spark 2023 Evolution of Brand’s “Nourish Every You” Campaign Today, vitaminwater® announced the addition of two new flavors – ‘with love’ and ‘forever you’ – to its zero sugar lineup, plus an innovative reformulation for all six zero sugar flavors. The new zero sugar reformulation offers our latest sweetener formula […]
Doritos has launched a new collaboration with Burger King UK® in the most spectacular way; by flame-grilling its own billboard. The 48-sheet hoarding was erected outside one of Burger King®’s newest sites, which sports the tagline ‘Flame Grilling Since 1954’. The stunt took place on the day the two brands launched Flame Grilled Whopper® flavour […]
Flavour that pops: Gousto is giving the classic cinema snack bucketfuls of flavour, inspired by the nation’s most-loved dishes Food takes centre stage this awards season, with Gousto’s new show-stopping menu of popcorn flavours. Taking inspiration from its best-selling recipes, Gousto is bringing its big mealtime flavours from the dining table to the comfort of […]
Boundless, the champions of ‘gut happy snacking’, today confirms a host of new national listings for its successful snacking portfolio across Ocado, ASDA and WHSmith Travel, due to go live from March. The launches include two brand new chip flavours; Smoky Bacon and Sour Cream & Onion and convenient new formats for its Nuts & […]
KAYTEA is a cold brew tea in a hurry! Already listed in every Sushi Gourmet site within Sainsbury’s, Partridges and Abel & Cole, 2023 saw everyone’s favourite sunglasses wearing koala take up residence within Marks & Spencer’s Mai Sushi estate in February. Until recently it’s been KAYTEA’s Jasmine Grapefruit and Lemon Zest that have been leading […]
Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. This International Women’s Day in support of the theme, Embrace Equity, Häagen-Dazs is proud to be celebrating its pioneering female founder, with a global initiative to shine a light on her unsung contribution to the brand and her #DontHoldBack ethos. On 8th March, Häagen-Dazs […]
SIG WAY BEYOND GOOD FOUNDATION LAUNCHES RECYCLE FOR GOOD PROGRAM IN INDONESIA, THE FIRST IN SOUTHEAST ASIA The pollution of water and soil by waste is one of the biggest problems for our environment. Indonesia is the second-biggest contributor of plastic waste in the world, producing over 5 million tons of plastic waste per year, […]