SodaStream International, the world’s leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, announced a strategic agreement to license EBOOST flavors and proprietary energy blends exclusively for use with SodaStream home soda makers. “Energy drinks are a fast-growing sector in beverages, and we […]
Elevation Brands and Ian’s are unveiling new products and packaging at Natural Products Expo West – signaling a strong declaration for the allergy-friendly food company’s product and marketing strategy under the new tagline “Friendly Foods For Life!” Best known for its 34 skus of allergy-friendly convenience foods, the new look supports a more powerful brand […]
True Drinks, a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, is at the heart of the business movement for selling healthy products for kids and families as highlighted in the Wall Street Journal article written by Michelle Obama, “The Business Case for Healthier […]
Party hard, but party responsibly, is the latest message Bacardi are trying to spread across India. In partnership with Indian digital agency, Webchutney, the alcohol giants have come up with a digital sobriety test called ‘Walk the Line’. “The installation is placed at bars and clubs across the cities. After a night of partying the […]
The BarTrender Pro Hybrids Were Launched in Delhi and Mumbai by Benneta Group, Unfolding the First Ever High-end Entertainment Concept in Personal Bars in Association With it's International Partners
Benneta Group known for its foray in advanced bar concepts since 1998, having setup its bars for luxury chains as Park Hotels, ITC, The Taj, Lalit and Kempinski; launched the world’s first hybrid personal bar ‘BarTrender Pro’ through its showrooms in DLF Towers Jasola, and its franchise Jazbar Concepts in Mumbai. The BarTrender Pro is a fully-functional […]
Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran , formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in […]
Whole Kids Foundation, in conjunction with Let’s Move Salad Bars to Schools, announced today the launch of Salad Bar Nation, a public awareness and fundraising campaign committed to improving the nation’s nutrition by challenging Americans to eat a salad every day. The campaign will make it possible for one million children to have salads every […]
Pizza Hut, the world’s largest pizza company, today announced the appointment of Joe Kim as Chief Operations Officer. Kim will be responsible for all aspects of the company’s operations including speed to market, management of operations, and emphasis on restaurant excellence. Prior to joining Pizza Hut, Kim spent 15 years at Valero Energy, most recently […]
Muller Quaker Dairy announced today that its fast-growing Müller yogurt brand is now expanding into more U.S. cities in the Mid-Atlantic, Great Lakes and Southeast regions, including Chicago, Atlanta, Cincinnati and Tampa. Since first launching in the northeastern U.S. last summer, Europe’s beloved yogurt brand Müller has been generating rave reviews from Americans for its […]
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VSM Enterprises announces release of its latest creation. Designed by a struggling foodie who truly knows the palate’s deep, dark secrets, the newest nutrition-inspired app to hit both fast and slow food is taking the weight loss world by storm. Whether your goal is to lose a few pounds or maintain a gluten-free diet you’ll […]