BC&F Dentsu Celebrates the Bonds Between Japanese + Kiwi Culture with ‘Friendship Sake’

Barnes, Catmur & Friends Dentsu, New Zealand’s leading Japanese advertising agency, have created a stylish seasonal gift for the holiday season.

After acquiring a large shipment of sake from Gekkeikan, the agency designed and produced the ‘Friendship Sake’.

Featuring a Japanese style illustration and a stylish paper hat, it celebrates the bonds and similarities between Japanese and Kiwi culture, whether that’s our mutual love of fishing, drinking, or watching fat blokes running into each other.


Designer Brad Stratton
Illustration by Joseph Qiu
Photography by Yuki Sato
Calligraphy by Rie Shibasaki

Source: Campaign Brief

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