Border Biscuits Unveils New Campaign With The Leith Agency

http://www.youtube.com/watch?v=S_mQreNCkp4

Border Biscuits has unveiled a new campaign, created by The Leith Agency, which looks to promote its claim that the brand is not ‘bloomin’ boring’.

Produced by Oscar winning Ink Films and voiced by Jane Horrocks, the campaign looks to promote flavours such as Toffee Apple Crumbles and Dark Chocolate Gingers.

David Reid, marketing director, Border Biscuits said: “Our customers are always telling us how much they love our biscuits and particularly the unusual flavours and ingredients that go into perfecting a Border Biscuit.”

“We wanted the advertising campaign to bring to life the fact that Border Biscuits are anything but boring. It’s a light hearted look at the one dimensional world of boring biscuits, highlighting what might happen if everyone picked a brilliant biscuit, not a boring one,” continued David.

The ad will air on STV, C4, C5, Daybreak and online throughout September.

  Advertising, Border Biscuits, Confectionery, Dark Chocolate Gingers, Food, Jane Horrocks, Scotland, The Leith Agency, Toffee Apple Crumbles, UK