- UK’s first ambient premixed overnight oat brand with probiotic bacteria
- Taps into probiotic and overnight oats trends, huge growth areas
- Pack formats designed for both retail and food service /hotels/coffee shops
- Created by team with 20+ years experience in FMCG and advertising
Overnight oats are one of the UK’s biggest growth areas – they’re amazingly good for you, delicious – and the top-searched UK food trend on TikTok with 70,300 monthly searches and a 49% increase year-on-year.
But though most people love them, overnight oats are a faff to make.
Enter Oat Cult: the UK’s first ready-to-mix overnight oats brand with added probiotics
Combining the huge trend of overnight oats and gut health, Oat Cult contains 1bn live cultures, is artificial sugar free, gluten free, vegan and most of all – delicious.
Gut health and probiotics are another huge growth area, with a global market size of $49.46 billion, projected to reach $94.41 billion by 2030
Oat Cult comes in three flavours: cinnamon, cacao and strawberry, and in unmissable, stand-out shelf-ready packaging for its single serve sachets.
It looks like nothing else in the cereal aisle or cupboard – and consumers will never forget to make their overnight oats again.
Simply add milk, water or yogurt – either dairy or plant-based – and leave for anything from an hour upwards for overnight oats – without the sacrifice.
Flexible formats
Oat Cult is available in two formats: a grocery and retail box, allowing people to buy individual packs in store – and a format designed for coffee shops, hotels and hospitality: with branded oat cult pots, to allow pots to be made the day before, ready for the breakfast rush.
Oat Cult has been developed to have a broad appeal: not only is it vegan, gluten free and sugar free, with no artificial sweeteners, but its sachets are easy to store and transport, making them ideal for busy parents, travel, camping, and more.
Oat Cult has also been fully tested and is manufactured at scale, and in compliance with BRCGS, making it suitable to stock in any retailer.
Visit https://oatcult.com/ to find out more.
Stand-out founders
Oat Cult has been launched by Ben da Costa, Josh Clarricoats, Marc Donaldson, Norman Jo-Kremer and Richard Dryden.
Ben da Costa is currently a creative director, with a career spanning many of the UK’s top advertising firms as a Chief Creative officer. Will be the Oat Cult leader.
Josh Clarricoats is founder at Insiders Studio, which creates advertising for many of the UK’s top food and drink firms, including Geeta’s, Merchant Gourmet, Little Dish and more.
Marc Donaldson is currently a design director. Previously head of art at The & Partnership with over 25 years design experience.
Norman-Jo Kremer is a D2C expert and founder at Little Rick CBD drinks and Watt Water will be operations director. Richard Dryden, freelance FD, will be Oat Cult’s finance director.
“We all love overnight oats – when we remember to make them, that is.” said Ben da Costa, co-founder, Oat Cult. “Buying all the ingredients, trying to keep it fresh – it’s such a faff. And when you want to eat them, you should have made them 12 hours ago.”
“But when you get it right, they’re amazing. Low glycemic load, delicious and naturally probiotic. And with Oat Cult, we’ve made the whole thing easy. The sachets are ready to mix, unmissable and have added healthy gut bacteria – a whole billion of them in each sachet. Gut health is a huge and growing market and a big plus for consumers looking to improve their overall wellbeing.”
“When your founders are some of the UK’s leading creative talent, you can really go to town on the packaging and marketing. I don’t think any of us have ever seen a breakfast cereal that looks like Oat Cult – it’s unmissable. And the sachet design means it is easy to store, transport and use in ways that you could never do with a box of bran flakes.”
Source: Oat Cult
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