Café Belvedere Transport Guests in Tuk Tuks to Their Pop-Up Bar During London Fashion Week

Promohire partnered up with agency Mission Media to deliver three Belvedere branded Tuk Tuks for the brand’s latest activation.

Complete with Belvedere’s brand livery, the colourful promotional vehicles shuttled guests around the Soho area throughout London Fashion Week to ensure editors and fashion show-goers got to their destination on time.

The Tuk Tuk’s also enabled them to find time to visit Café Belvedere to fuel and re-charge with an espresso martini!

Belvedere Vodka has been defined by Polish rye and superior natural ingredients since its inception and, as the original luxury vodka, Belvedere brought the iconic cocktail – the espresso martini – back to its spiritual home in Soho.

The drop in pop-up was open during London Fashion Week, providing both style and substance for the ultimate fashion crowd, shoppers and vodka connoisseurs alike.

Belvedere in Italian translates to ‘beautiful to see’ and inspired by this concept the brand brought to life Café Belvedere; a premium, industrial style coffee shop, serving only the ultimate espresso martini. The espresso martini’s origins are traced back to London’s Soho in the 1980’s. Belvedere wanted to bring their own twist on an iconic classic back to the same vibrant area.

Source: Promohire

  Activation, Alcohol, Belvedere Vodka, Beverage, Café Belvedere, espresso martini, London, London Fashion Week, Marketing, Pop-up Bar, Promotion, Tuk Tuk, UK, Vodka