Carlsberg launched the “Cheers to Green Ideas” competition in partnership with Copenhagen-based Think Tank, Sustainia. Organisations, companies and members of the public around the world are invited to take part in the competition by submitting ideas on how to make Carlsberg beer more sustainable.
The ideas provided must help Carlsberg improve the environmental impact of beer, from production of raw materials, to brewing and transportation, all the way through to recycling of packaging. They should also inspire positive change in consumer behaviour to help drive a more sustainable future.
Examples could include, but are not limited to: innovative packaging ideas, ways of incentivising recycling, and technologies to increase energy/water efficiency.
Two awards will be given:
The Cheers to Green Ideas Award: Aimed primarily at established companies or entrepreneurs with a viable sustainability concept. The winner gets $20,000 USD and a chance to collaborate with Carlsberg experts, and partners in the Carlsberg Circular Community.
The JC Jacobsen Special Award: Aimed primarily at consumers (fun, engaging, behavioral change-based ideas). The winner gets $10,000 USD and a chance to collaborate with Carlsberg experts, and partners in the Carlsberg Circular Community.
The winners will be announced at the Sustainia Award ceremony in Paris, in connection with the COP21 Conference on Climate Change on December 6 2015.
“Since Carlsberg was founded in 1847, science, innovation and sustainability have played a key role in the company’s development, and the Cheers to Green Ideas campaign is a natural way of bringing this heritage into the 21st century. We are experts in brewing great beer, and by engaging professionals and consumers to contribute their own innovative ideas, we can work together to brew beer that is even more sustainable,” says Sustainability Director Simon Boas Hoffmeyer at Carlsberg Group.
“Sustainable solutions within different sectors are ready and available today. From the food and beverage sector to fashion and transport, there is a myriad of solutions existing today that we should identify and scale in order to fuel the transition to a sustainable society. In Sustainia, we know that the best solutions are found in the nexus of businesses, civil society and policy and the Cheers to Green Ideas cooperation with Carlsberg is a testament to the power of co-creation,” says Laura Storm, CEO of Sustainia.
Ideas can be submitted 28 September–16 October, 2015. All ideas must be submitted via the website, where additional information about the campaign can also be found.