AB InBev Invites Britain to Keep it Bud Light with W+K London
AB InBev is bringing America’s number one beer brand to British shores, marking its biggest…
Colombian Rum Brand Dictador Rebrands its Iconic XO Bottle
Dictador, the award-winning Colombian rum producer, announced the rebrand of its iconic XO Insolent and…
Molson Coors Introduces New Campaign to Save the Great British Pub
Molson Coors UK&I has announced the launch of a brand new initiative to save the…
Molson Coors’ Staropramen and Pravha Open Pop-up “Spirit of Prague” Beer Hall in London
Staropramen, the number one Czech beer in the UK, and Pravha, the new lighter tasting…
Macallan Teams with Swiss Watchmaker Urwerk for New Limited Edition Flask
In its latest collaboration, The Macallan sought to bring something truly unexpected, innovative and extraordinary…
PALM and La Trappe Brands Transfer Distribution to Molson Coors UK
Molson Coors UK is pleased to announce that as part of the partnership with Bavaria,…
Jose Cuervo’s New Ad Encourages People to Live in the Moment Since ‘Tomorrow is Overrated’
Jose Cuervo has released a YOLO-esque campaign created by CP+B LA that the tequila brand…
Beam Suntory Amongst Brands to Sign up for Shazam’s New Scaled Augmented Reality Solution
Shazam, one of the world’s most popular apps, announced the launch of a massively scaled…
Mahesh Madhavan to Succeed Michael Dolan as CEO of Bacardi Limited
Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced that Mahesh Madhavan, a…
Bundaberg Rum Unveil New ‘Unmistakably Ours’ Push to Reinvigorate the Australian Spirit
Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for…
Small Town Brewery Unveils Not Your Mom’s Flavoured Brews
On March 1, Small Town Brewery, the makers of top-selling, highly awarded Not Your Father’s…
BBDO Crafts the Ingredients of a Masterpiece in New Bombay Sapphire Push
Entries for the USBG Most Imaginative Bartender Competition presented by Bombay Sapphire gin will open…
Toast Ale is Turning Bread into Beer for National Toast Day in the UK
To celebrate National Toast Day, the UK’s first bread to beer ale launched a Crowdfunder…
Mount Gay Releases Limited-Edition Batch of its Rarest Rum: 1703 Master Select
Mount Gay Distilleries, the makers of one of the world’s oldest rum, announced the release…
McCann Worldgroup Helps to Brew Beer Best Served 35,000 Feet
Cathay Pacific Airways, Hong Kong Beer Company and McCann Worldgroup have collaborated to create Betsy…
Savvy: Innovation Drives Gin and Whisky Trend in the UK
A new research by shopper and retail marketing agency Savvy, which looks into drinkers’ attitudes…