McCoy’s unleashes ‘The Beast’ in new ENGINE Creative campaign for KP Snacks
ENGINE Creative’s latest campaign for McCoy’s crisps introduces “The Beast,” a demanding creature whose cravings…
Walkers Proves Some Things Just Make Perfects Sense With New Max X KFC TV Campaign
To mark the launch of the new Walkers MAX x KFC flavoured crisps and its on-pack…
Beans on bix anyone? Weetabix sales increase by 15% following viral social post
The UK’s number one breakfast cereal, Weetabix, has seen a surge in sales of their…
Whole Earth launches TEAM GB Sponsorship Campaign To Celebrate Tokyo Olympic Games
Kick starting its Team GB sponsorship, Whole Earth, the UK’s leading peanut butter brand, is…
Aldi pledges to donate 10 million meals to families facing hunger
One in five children live in food poverty. To help combat hunger’s devastating effects, supermarket Aldi is pledging to…
Qumin provides the key ingredient to Papa John’s Chinese New Year success
American pizza franchise, Papa John’s, has launched a touching animation video on Weibo in celebration of the Chinese New…
Fresh frozen vegan-friendly pasta available in UK supermarkets for first time
UK shoppers can now add fresh frozen, vegan-friendly pasta to their baskets for the first…
THIS & Vegan Dough Co team up to launch UK’s first vegan bacon love hearts pizza
Hyper-realistic plant-based meat company, THIS, has teamed up with Vegan Dough Co, to launch a first of…
EcoTensil launches the new AquaDot range of plastic-free paperboard cutlery in the EU ahead of single-use plastic ban
In advance of European legislation banning single-use plastic items such as cutlery, plates and straws…
Cadbury partners with six of the nation’s top football clubs for the return of Find a Legend, Win a Legend
Cadbury has launched a new campaign to support the return of its Find a Legend, Win…
SKIPPY® Peanut Butter gives Choc Chip a Swirl
America’s famous smooth, creamy and delicious SKIPPY® Peanut Butter is now available with choc chip pieces,…
PURITION Adds A ‘Nutritional Powerhouse’ Banana To Its Eclectic Offer
This February sees Purition add a fruit bowl stalwart and ‘nutritional powerhouse’ banana to its…
KIND LAUNCHES NEW MULTIPACKS – Three New Core Range Variants To Launch In Multipack Format
KIND, the UK’s fastest growing healthy snack bar brand, is set to continue its ascent…
SIG turns innovative food and beverage ideas into commercial reality
SIG announce that the first of three application rounds in 2021 is now open for…
Keto-Friendly. No Guilt Bakes Launches 6-Strong On-The-Go Cakes Range In New Vibrant, Recyclable Packaging (FEB 21)
The rapid emergence of No Guilt Bakes means that the UK ketogenic movement finally has…
Food brand tricks influencers into promoting recipe box service that doesn’t exist and vegan chicken as real meat
A hyper-realistic vegan food brand has pranked influencers into promoting a fake meal delivery service…